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BROWSE WEDDING BANDS

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SHOP DD BRIDAL

BROWSE ALL ENGAGEMENT RINGS

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BUILD YOUR PERFECT ENGAGEMENT

Build your engagement ring using our beautiful settings and extensive diamond inventory.

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GARY AND DAVID WEDDING COLLECTION

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This feature does not include Sunshine Cut diamonds as they are exclusively sold in store.

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A beautiful store with some spectacular jewelry. David took excellent care of us yesterday, as he always does. The Diamonds Direct team is always so nice. They’re experts at repair and Artisans of...

— Denny O’Hern

Stopped by to see if they could repair my wife's engagement ring. Sharon took the time to explain what she saw about the ring , and then took it to the jeweler to have him examine the ring. Sharon ...

— Richard Bonham

Nicole and the rest of the staff were very amazing! They asked us lots of questions and were able to show us a wide range of products to help focus in on what we were really looking for. We were also...

— Erik Franks

I took a diamond ring in to be resized. I was very pleased with the help given to me by Nicole. In addition to the resizing, she noticed that some normal wear and tear needed to be fixed. She got a se...

— Pat Wojtowicz

I bought an engagement ring and wedding bands from here and the experience couldn’t have gone better! I never felt pressured or like I was getting hustled which was great as I only had basic level r...

— Ohmar Wynn

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A winter favorite of MICHELE watches! Get a classic look with this perfect accessory for dinner or a night out with friends. Stop by today and see what we have to offer you!

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A winter favorite of MICHELE watches! Get a classic look with this perfect ac... Read more

We are jumping for JOY!!! 😆 Congratulations to our week 3 winners! 🎉

HELEN WADE
PAM KELTY
DEBORAH VANHORN

Please stop by to claim your $50 gift certificate. Thanks for playing along! Like and follow us for more fun!

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We are jumping for JOY!!! 😆 Congratulations to our week 3 winners! 🎉 ... Read more

Still looking for a cute late valentine or Galentine’s day gift? Come by and see @alexandani bangles we have for you! Super cute, affordable and we have a bogo going on ;) #treatyoself #accessories #sundialstpete #ddfinejewelers #alexandani #bogo #style #fashion #valentines #galentinesday #friendships #galpals #dtsp #shoplocal

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Still looking for a cute late valentine or Galentine’s day gift? Come by an... Read more

There’s still time ⏰ to melt her heart 💓 with the perfect Valentine’s Gift of diamonds & gold! 💎💝

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There’s still time ⏰ to melt her heart 💓 with the perfect Valentine’... Read more

Even though it's too late to win a prize, 💖 it's not too late to find the perfect gift for that special someone! 💝

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Even though it's too late to win a prize, 💖 it's not too late to find the ... Read more

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Diamonds Direct updated their cover photo. Read more

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Diamonds Direct added 4 new photos. Read more

What type of honeymoon suits you? 💕 Follow the link and take the quiz to see which one is perfect for you and your Valentine!
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Comment on where you have always dreamed of visiting! 🗺
Make sure to like and follow us to keep up on the latest trends!
*Some exclusions may apply - see store for details https://www.diamondsdirect.us/pages/vday-quiz

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What type of honeymoon suits you? 💕 Follow the link and take the quiz to s... Read more

Let this beautiful Cupid charm be your playful matchmaker this season. Combine it with colorful love-inspired charms or give it as a gift to someone special to reach your lucky target. #pandoravalentines #pandoragift #pandorastyle #loved #pandora #pandoracharm #valentinesday #valentinesdaygift #valentines #treatyoself

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Let this beautiful Cupid charm be your playful matchmaker this season. Combin... Read more

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We are so excited to welcome the John Hardy brand to our store. Come by betwe... Read more

Your love is fun and silly, some would call it picture perfect! 📸 Let us help you find a present for your Valentine that would be totally selfie worthy! 🤳🏼 One last chance to take our quiz to enter for a chance to win a weekly or GRAND PRIZE!!!
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Follow the link below!
While you are here like and follow our page, you might find another picture you like as well. https://www.diamondsdirect.us/pages/vday-quiz

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Your love is fun and silly, some would call it picture perfect! 📸 Let us h... Read more

🏝 Warm tropical island, sailing the seas or a rustic cabin in the mountains? 🏔 Comment what type of honeymoon is your ideal getaway! Follow the link and take our fun quiz. The last week is here to enter for our weekly prize and our GRAND PRIZE! ✨ Like and follow to see the winner!
*Some exclusions may apply - see store for details https://www.diamondsdirect.us/pages/vday-quiz

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🏝 Warm tropical island, sailing the seas or a rustic cabin in the mountain... Read more

Our week 2 winners have been chosen! 👏🏼 Let’s hear it, give them a shout out! Congratulations to our winners for this week’s prize.🤩
ASHLEY KRIPS
FRANK MOONEY
CHERYL NEWMASTER

Please stop by to claim your $50 gift certificate. If you have not won a weekly prize there is still one more week and a GRAND PRIZE! Like and follow along for more chances!

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Our week 2 winners have been chosen! 👏🏼 Let’s hear it, give them a sh... Read more

Spring forward with Alexis Bittar accessories! We can NOT get enough of AB here at DD. Perfect for valentine or galentine’s day coming up. Come on by and treat yourself to a little style! 💎

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Spring forward with Alexis Bittar accessories! We can NOT get enough of AB he... Read more

Build your stack with new Asli link classic chain collection by @johnhardyjewelry. Don’t forget about our fun trunk show February 13th at our store! #sundialstpete #ddfinejewelers #ilovetheburg #shoptillyoudrop #johnhardyjewelry #bracelets #accessories #jewelry

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Build your stack with new Asli link classic chain collection by @johnhardyjew... Read more

Are you tired of playing games? Are you ready to let LOVE win? 💘 Let us help you find the perfect present for the Valentine in your life. Hugs and Kisses...XOXO 😘 Wait don't leave yet, follow the link to take a fun quiz and then enter to win a weekly or Grand Prize. ✨ We promise you're going to LOVE it...
Like and follow our page for more fun and games! https://www.diamondsdirect.us/pages/vday-quiz

New Video Posted

Are you tired of playing games? Are you ready to let LOVE win? 💘 Let us he... Read more

New Photo Posted

Diamonds Direct updated their cover photo. Read more

A great proposal story from our customers @lisafigel and @zackstone44 💍 Thanks for sharing your special day and including us in it. Congrats again 🎉 #sundialstpete #ddfinejewelers #ilovetheburg #engaged #shesaidyes #shoplocal #diamonds #sparkle #weddingbells @ Diamonds Direct Diamonds Direct posted 2 photos — at Diamonds Direct.

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Diamonds Direct posted 2 photos — at Diamonds Direct. Read more

There are so many ways you can express your love. 💕 Follow our link and take a fun quiz to find out how you express it, then enter for a chance at a weekly prize and the GRAND PRIZE too! Like and follow our page! Comment below with a ❤️ once you take the quiz!
*Some exclusions may apply - see store for details https://www.diamondsdirect.us/pages/vday-quiz

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There are so many ways you can express your love. 💕 Follow our link and ta... Read more

Wake up, it’s Monday which means it’s time for ABC's The Bachelor & Bachelorette! If you all watched last season with Becca, then you may recognize Connor (Connor Jordan Obrochta) who’s a local here in St. Pete. He’s styling some Scott Kay Engagement Rings, Wedding Bands and Jewelry during the Sundial St. Pete fashion show! We just had to share since he’s wearing some bling from DD 📸 P.S. Are you watching this season with Colton Underwood - NFL Athlete? Who are you rooting for?

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Wake up, it’s Monday which means it’s time for ABC's The Bachelor & Bache... Read more

Our life story has many chapters. 📖 Which chapter are you in? Let us help you celebrate your journey this Valentine's Day. 💞 Follow the link to take our Romance Quiz. You might find out something to add to your new chapter....
Be sure to like and follow our page we would love to have you in our life story. https://www.diamondsdirect.us/pages/vday-quiz

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Our life story has many chapters. 📖 Which chapter are you in? Let us help ... Read more

How do you express your love? ❣️ Writing her a song, cooking him his favorite dinner, or just saying I love you? 😘
♥︎
♥︎
Follow our link and take our quiz to find out! It’s also your next chance to play and win a beautiful prize. ✨ Like and follow our page and comment below with how you express your love every day.
*Some exclusions may apply - see store for details https://www.diamondsdirect.us/pages/vday-quiz

New Photo Posted

How do you express your love? ❣️ Writing her a song, cooking him his favo... Read more

New Photo Posted

YES!!! 😆 The time has come for our weekly winners to appear! 🎉 Congratu... Read more

Happy Friday! What better way to spend your weekend with a little shopping ;) Come on in and spend $75 and get a free bracelet (valued at up to $28) of ALEX AND ANI. Promo runs through 2/3/19.

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Happy Friday! What better way to spend your weekend with a little shopping ;)... Read more

Location & Hours

117 Second Avenue North
St. Petersburg, FL 33701
📱 (727) 867-4006

Store Hours:

Monday - Thursday: 10:00am - 7:00pm
Friday - Saturday: 10:00am - 8:00pm
Sunday: 12:00pm - 6:00pm

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JEWELRY UNDER $200

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