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BROWSE ALL ENGAGEMENT RINGS

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BUILD YOUR PERFECT ENGAGEMENT

Build your engagement ring using our beautiful settings and extensive diamond inventory.

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GARY AND DAVID WEDDING COLLECTION

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This feature does not include Sunshine Cut diamonds as they are exclusively sold in store.

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A beautiful store with some spectacular jewelry. David took excellent care of us yesterday, as he always does. The Diamonds Direct team is always so nice. They’re experts at repair and Artisans of...

— Denny O’Hern

Stopped by to see if they could repair my wife's engagement ring. Sharon took the time to explain what she saw about the ring , and then took it to the jeweler to have him examine the ring. Sharon ...

— Richard Bonham

Nicole and the rest of the staff were very amazing! They asked us lots of questions and were able to show us a wide range of products to help focus in on what we were really looking for. We were also...

— Erik Franks

I took a diamond ring in to be resized. I was very pleased with the help given to me by Nicole. In addition to the resizing, she noticed that some normal wear and tear needed to be fixed. She got a se...

— Pat Wojtowicz

I bought an engagement ring and wedding bands from here and the experience couldn’t have gone better! I never felt pressured or like I was getting hustled which was great as I only had basic level r...

— Ohmar Wynn

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Latest from Social Media

TONIGHT: Join us for our Annual Tree Lighting Celebration! The magical night will be filled with the first snowfall on The Mall at Sundial (yes, it's really going to snow!).

Enjoy Complimentary Beer on tap, Wine, Champagne & our homemade Sangria at DIAMONDS DIRECT!

Holiday Music with DJ Fresh - 5:30 - 8:30 PM
Photo Ops with Santa - 5:30 - 8:30 PM
Family Art Projects with NOMAD Art Bus - 5:30 - 8:30 PM
Face Painting for Kids - 5:30 - 7:30 PM
Santa Lights up the Christmas Tree - 7:30 PM
SNOW at Sundial - 7:30 PM
Money Machine Drawing - 7:45 PM
Music from an Acapella Quintet - 6 PM, 7 PM, 8 PM

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TONIGHT: Join us for our Annual Tree Lighting Celebration! The magical night ... Read more

Plum is perfect for autumn.
Photo by Matheu's Fine Watches & Jewelry & we are LOVING this watch from MICHELE!

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Plum is perfect for autumn. Photo by Matheu's Fine Watches & Jewelry & we are... Read more

We have the Alexis Bittar WINTER COLLECTION throughout the weekend!!! If you were at Ladies Night and saw something you're still dreaming about or if you weren't able to make it to Ladies Night... now's your chance! It'll be gone MONDAY!

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We have the Alexis Bittar WINTER COLLECTION throughout the weekend!!! If you ... Read more

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Diamonds Direct shared their post. Read more

Black Friday is just around the corner. 😬 Shop with us and we promise to make the holidays a little less stressful by helping you find the perfect gift! 🎁 Don’t forget to Search for Santa. You could win one of our weekly prizes or the Grand Prize, a pair of 1ctw diamond studs!!!
✨
✨
Click below to play! Comment to let us know you found him! 🎅🏼
https://www.diamondsdirect.us/pages/find-santa

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Black Friday is just around the corner. 😬 Shop with us and we promise to m... Read more

Started your holiday shopping yet? Take something off your list by winning it when you play our Search for Santa game! Click here https://www.diamondsdirect.us/pages/find-santa

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Started your holiday shopping yet? Take something off your list by winning it... Read more

Have you found Santa 🎅🏼 this week? You could win! ✨ Click below to begin playing! Comment to let us know that you've found him! 💫

https://www.diamondsdirect.us/pages/find-santa

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Have you found Santa 🎅🏼 this week? You could win! ✨ Click below to be... Read more

Make this holiday season unforgettable with help from Simon G. Jewelry!
Featured Styles: MR2717, MR2557

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Make this holiday season unforgettable with help from Simon G. Jewelry! Featu... Read more

Are you getting ready for a fairytale holiday? We have just what you need! Also, don’t forget to Search for Santa. You could win one of our weekly prizes or Grand Prize which is a pair of 1ctw diamond studs!!! Click here https://www.diamondsdirect.us/pages/find-santa

New Video Posted

Are you getting ready for a fairytale holiday? We have just what you need! A... Read more

Sometimes we just need a little help getting it right. No worries, that’s what we’re here for! We have amazing jewelry, in a variety of budgets with a staff that who can help you find the perfect gift for someone special this season. Don’t forget to Search for Santa. You could win one of our weekly prizes or Grand Prize which is a pair of 1ctw diamond studs!!! Click here https://www.diamondsdirect.us/pages/find-santa

New Video Posted

Sometimes we just need a little help getting it right. No worries, that’s w... Read more

We truly enjoy giving back to the Tampa Bay community especially with the The Junior League of Tampa and one of their biggest fundraisers The Junior League of Tampa Holiday Gift Market presented by Publix! Two lucky winners received gift cards to our store as they pulled from the giving tree. We can’t wait to see what they purchase from us! Thanks again Junior League of Tampa for putting on yet another awesome event 🎄 Diamonds Direct added 2 new photos.

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Diamonds Direct added 2 new photos. Read more

It’s a whole lot of fun! It’s easy and the prizes are wonderful! Click here https://www.diamondsdirect.us/pages/find-santa

New Photo Posted

It’s a whole lot of fun! It’s easy and the prizes are wonderful! Click h... Read more

We are so glad to help you get items checked off your list this holiday season...unless of course you want to keep this for yourself. Santa won't tell and neither will we! Congratulations to our Week 1 Winners of the $25 gift card! Please visit our store to collect your prize.

*Vicky Delacruz
*Caryn Volpe
*Elizabeth Chongris
*Lorraine Cheung
*Sherry Dwinell

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We are so glad to help you get items checked off your list this holiday seaso... Read more

No time to waste, success awaits! Improve your overall wellbeing and be the best version of yourself. Stop by our store at Sundial St. Pete & see our Philip Stein collection for yourselves!

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No time to waste, success awaits! Improve your overall wellbeing and be the b... Read more

Happy Veterans Day to all who served and to those who are currently serving especially to the CEO/President of Diamonds Direct, Gary Sanchez who was in the USCG 🇺🇸#uscg #godblessamerica #diamondsdirectstpete DID YOU KNOW that all military & veterans receive free watch batteries all year long? We appreciate all of you for your past & present service 🇺🇸

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Happy Veterans Day to all who served and to those who are currently serving e... Read more

Is your house filled with a lot of chaos and love? Then Mom really does deserve diamonds this holiday season! Possibly even FREE diamonds. Search for Santa. When you find him, enter to win! It’s easy, it’s fun and you could win one of our weekly prizes. You might even win our awesome grand prize a pair of 1ctw diamond studs! 😘 https://www.diamondsdirect.us/pages/find-santa"

New Video Posted

Is your house filled with a lot of chaos and love? Then Mom really does dese... Read more

You could win a $25 gift certificate playing our Search for Santa Game. You might even win our grand prize a 1.00 ct diamond! It’s easy and it’s fun. Click to play for your chance to win! https://www.diamondsdirect.us/pages/find-santa

New Photo Posted

You could win a $25 gift certificate playing our Search for Santa Game. You m... Read more

What price would it take for a piece of jewelry that would really knock you down? How about FREE! Play our Search for Santa game and you could win one of our weekly prizes. You might even win our awesome grand prize a pair of 1ctw diamond studs! 😲 Click to play for your chance to win! https://www.diamondsdirect.us/pages/find-santa

New Video Posted

What price would it take for a piece of jewelry that would really knock you d... Read more

New Photo Posted

https://www.diamondsdirect.us/pages/find-santa Read more

Have you found Santa Yet? You could win a pair of 1ctw diamond studs playing our Search for Santa Game. It’s fun to play and in addition to our grand prize, we have weekly prizes as well! Click this link to play for your chance to win! https://www.diamondsdirect.us/pages/find-santa

New Photo Posted

Have you found Santa Yet? You could win a pair of 1ctw diamond studs playing ... Read more

New Arrivals: Make a feminine statement with lacy details in sterling silver by PANDORA!

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New Arrivals: Make a feminine statement with lacy details in sterling silver ... Read more

Have you searched for Santa yet? When you find him, enter to win! It’s easy, it’s fun and you could win one of our weekly prizes. You might even win our awesome grand prize! In the meantime, make sure her jewelry is the shiniest object in the room! Click to play for your chance to win! 😉https://www.diamondsdirect.us/pages/find-santa

New Video Posted

Have you searched for Santa yet? When you find him, enter to win! It’s easy... Read more

We are LOVING this ring from Beverley K Collection! There are so many vintage looks to choose from that make the perfect holiday gift. Tis the season ;)

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We are LOVING this ring from Beverley K Collection! There are so many vintage... Read more

We wanted to let you in on a little secret … our Search for Santa promotion begins Monday and we will be giving away epic prizes. It’s simple! It’s fun! Find Santa and enter for your chance to win an incredible prize! #searchforsanta

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We wanted to let you in on a little secret … our Search for Santa promotion... Read more

Location & Hours

117 Second Avenue North
St. Petersburg, FL 33701
📱 (727) 867-4006

Store Hours:

Mon - Thurs: 10:00am - 7:00pm
Fri - Sat: 10:00am - 8:00pm
Sun : 12:00pm - 6:00pm

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BUILD YOUR PERFECT ENGAGEMENT

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GARY AND DAVID WEDDING COLLECTION

JEWELRY UNDER $200

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