BROWSE ALL WEDDING BANDS

BROWSE WEDDING BANDS

SHOP RINGS
SHOP DD BRIDAL

BROWSE ALL ENGAGEMENT RINGS

Custom Jewelry START A PROJECT

Sunshine Cut LEARN MORE

BUILD YOUR PERFECT ENGAGEMENT

Build your engagement ring using our beautiful settings and extensive diamond inventory.

CHOOSE A SETTING FIND A DIAMOND

GARY AND DAVID WEDDING COLLECTION

Search for Diamonds

This feature does not include Sunshine Cut diamonds as they are exclusively sold in store.

Round
Princess
Emerald
Cushion
Radiant
Pear
Oval
Heart

A beautiful store with some spectacular jewelry. David took excellent care of us yesterday, as he always does. The Diamonds Direct team is always so nice. They’re experts at repair and Artisans of...

— Denny O’Hern

Stopped by to see if they could repair my wife's engagement ring. Sharon took the time to explain what she saw about the ring , and then took it to the jeweler to have him examine the ring. Sharon ...

— Richard Bonham

Nicole and the rest of the staff were very amazing! They asked us lots of questions and were able to show us a wide range of products to help focus in on what we were really looking for. We were also...

— Erik Franks

I took a diamond ring in to be resized. I was very pleased with the help given to me by Nicole. In addition to the resizing, she noticed that some normal wear and tear needed to be fixed. She got a se...

— Pat Wojtowicz

I bought an engagement ring and wedding bands from here and the experience couldn’t have gone better! I never felt pressured or like I was getting hustled which was great as I only had basic level r...

— Ohmar Wynn

Previous Next

Latest from Social Media

Argh, mateys! Are you ready for Gasparilla this weekend? Stop by today and pick up the perfect accessories to make yourself even more of a pirate! Jose Gaspar would approve ;) Diamonds Direct added 2 new photos.

New Photo Posted

Diamonds Direct added 2 new photos. Read more

Meet Rob Bot, the sweet and smart robot boyfriend of Bella Bot. Carrying a rose in his hand, he’s ready to take Bella Bot on a Valentine’s date. How romantic!

New Photo Posted

Meet Rob Bot, the sweet and smart robot boyfriend of Bella Bot. Carrying a ro... Read more

Come find the perfect Valentine’s Day gift for your loved one! Starting at $399, you can have this gorgeous pendant

New Photo Posted

Come find the perfect Valentine’s Day gift for your loved one! Starting at ... Read more

New Photo Posted

Gold glowing Lucite by Alexis Bittar! How do you stack your bracelets? Read more

Dress to impress with party-perfect jewelry that will make you sparkle by PANDORA!

New Photo Posted

Dress to impress with party-perfect jewelry that will make you sparkle by PAN... Read more

New Photo Posted

Counting down the hours to the weekend. We love our MICHELE watches here at DD! Read more

New Photo Posted

What time is it? It's stack time by Alexis Bittar! Read more

Start off 2019 in style! Buy 1, get 30% off - Buy 2, get 40% off - Buy 3 or more, get 50% off select styles. Runs until January 6th by PANDORA

New Photo Posted

Start off 2019 in style! Buy 1, get 30% off - Buy 2, get 40% off - Buy 3 or m... Read more

New Photo Posted

Diamonds Direct updated their cover photo. Read more

Stay warm in style with the Deco Madison Mid by MICHELE Photo by Southern Curls & Pearls

New Photo Posted

Stay warm in style with the Deco Madison Mid by MICHELE Photo by Southern Cur... Read more

We present to you… our week eight winners! 🎉 Congratulations to all who won. Stop by our store and claim your prize. 👏🏼 Thank you to everyone who played!! 👏🏼

Arianna Tzounakos
Ben Kreider
Dina Villalobos
April Lagman
Aimee Ratcliff

New Photo Posted

We present to you… our week eight winners! 🎉 Congratulations to all who ... Read more

New Photo Posted

Diamonds Direct updated their cover photo. Read more

Heroic, Majestic, Incredible, Awesome.....Let’s make this new year EPIC! 💫 We have a beautiful selection of jewelry that can make you feel and look exactly that! 🌟 Come on in to our store today and we can find the perfect fit for you or someone you love!
❄️
❄️
Our Finding Santa is coming to a close. 🎅🏼 Click below to get your last chance to win. Comment and let us know you found him and something EPIC from 2018! 💭 https://www.diamondsdirect.us/pages/find-santa

New Video Posted

Heroic, Majestic, Incredible, Awesome.....Let’s make this new year EPIC! �... Read more

Don’t do it!! 😵 Whatever you do, don't miss your chance to win big!
✨
✨
Follow our link below and play our game. 👇🏼 It is close to the end. Hey, while you are here, comment once you find him. 🎅🏼 Tell us your New Year’s wish!
💫 https://www.diamondsdirect.us/pages/find-santa

New Photo Posted

Don’t do it!! 😵 Whatever you do, don't miss your chance to win big! ✨... Read more

🎶 On the 7th week of playing we all present to you….our winners for the week. 🎶 Congratulations to those who won this week. 👏🏼 Please stop in store to claim your prize. Keep playing if you didn’t win you have ONE more week!! 🎅🏼
LEXA RAMOS
TERRI JOHNSON
DANIELLE I BAKER
PATRICIA NOLL
NATHANIEL MAKOWSKE

New Photo Posted

🎶 On the 7th week of playing we all present to you….our winners for the ... Read more

Cheers, Salute, Prost, Salud! 🥂 Let’s toast and “ring” (see what we did there, lol) in the new year with a new piece of jewelry! 💍 We have just the piece for you, stop in and let us introduce you.
↘︎
↘︎
Just a few more days left in our Search for Santa, click below! 🎅🏼 Which piece of jewelry in our post is your favorite? Let us know with a comment below. https://www.diamondsdirect.us/pages/find-santa

New Video Posted

Cheers, Salute, Prost, Salud! 🥂 Let’s toast and “ring” (see what we ... Read more

This is it! 😱 The final week of our Finding Santa Game is upon us. 🎅🏼 Have you played yet?
🔸
🔸
Click below and comment when you find him. Come on let’s do this!! https://www.diamondsdirect.us/pages/find-santa

New Photo Posted

This is it! 😱 The final week of our Finding Santa Game is upon us. 🎅�... Read more

What a better way to sparkle than with some new BLING? 💍 Well look no further, we are your sparkle headquarters! Let us help you shine bright into the new year. ✨
❄︎
❄︎
This is it, your last week to find that man in the red suit! 🎅🏼 Click below and leave us a comment when you find him! https://www.diamondsdirect.us/pages/find-santa

New Video Posted

What a better way to sparkle than with some new BLING? 💍 Well look no furt... Read more

We are OPEN right now!! We are open TODAY, Sunday 12/23 from 11am-6pm. Come shop in our little winter wonderland! Diamonds Direct added 4 new photos.

New Photo Posted

Diamonds Direct added 4 new photos. Read more

The last chance is here, have you played? Find that jolly man in the red suit. 🎅🏼 You get one more time to give it a try and win one of our $25 gift cards. Who knows, maybe you will be one of the lucky winners! ✨

New Photo Posted

The last chance is here, have you played? Find that jolly man in the red suit... Read more

Congratulations to Rodney, our Find Santa Grand Prize Winner of 1CTW diamond stud earrings!!! Everyone's had so much fun playing our Find Santa game that we're extending it. Although the grand prize is Rodney's, we'll announce 5 more "weekly prize" $25 gift card winners this week, so keep playing!

New Photo Posted

Congratulations to Rodney, our Find Santa Grand Prize Winner of 1CTW diamond ... Read more

We have searched high and low, behind earrings and bracelets. The time has come to award another prize....the Big Kahuna, the cherry on top, the GRAND PRIZE!!✨ Let's all give a big cheer for the name you see here!
Congratulations to our GRAND PRIZE 🎉 WINNER!! Please visit us in store to claim your beautiful prize!!

✴✴RODNEY ROBISON✴✴

BUT WAIT!!!!!! 🖐 Do not fret if you did not win this time, there is still ONE MORE CHANCE FOR A WEEKLY PRIZE!!! 🎅🏼

New Video Posted

We have searched high and low, behind earrings and bracelets. The time has co... Read more

New Photo Posted

Diamonds Direct updated their cover photo. Read more

Location & Hours

117 Second Avenue North
St. Petersburg, FL 33701
📱 (727) 867-4006

Store Hours:

Monday - Thursday: 10:00am - 7:00pm
Friday - Saturday: 10:00am - 8:00pm
Sunday: 12:00pm - 6:00pm

Financing Calculator

Calculating Your Payment

It’s eay to find out what your payments will be with Diamonds Direct’s loan calculator. Then stop in to apply!

My Budget:

Plan Options:

Monthly Total:

BUILD YOUR PERFECT ENGAGEMENT

WEDDING AND ANNIVERSARY

OUR FASHION BRANDS

GARY AND DAVID WEDDING COLLECTION

JEWELRY UNDER $200

SHOP OUR TIMEPIECES

ST. PETERSBURG COLLECTION

Search for Diamonds

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Video Posted

New Photo Posted

New Photo Posted

New Video Posted

New Photo Posted

New Video Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Video Posted

New Photo Posted