BROWSE ALL WEDDING BANDS

BROWSE WEDDING BANDS

SHOP RINGS
SHOP DD BRIDAL

BROWSE ALL ENGAGEMENT RINGS

Custom Jewelry START A PROJECT

Sunshine Cut LEARN MORE

BUILD YOUR PERFECT ENGAGEMENT

Build your engagement ring using our beautiful settings and extensive diamond inventory.

CHOOSE A SETTING FIND A DIAMOND

GARY AND DAVID WEDDING COLLECTION

Search for Diamonds

This feature does not include Sunshine Cut diamonds as they are exclusively sold in store.

Round
Princess
Emerald
Cushion
Radiant
Pear
Oval
Heart

The staff at Diamonds Direct has been fantastic each and every time I’ve purchased from them. Their knowledge of the items I’ve asked about as well as their patience during the process has been no...

— Daniel Nava

We went to Diamonds Direct to have them redesign my wife’s 21 year old wedding ring. I must say that Gary, David, and the rest of the team exceeded my expectations in every way. Gary and David spe...

— schnelkc

We have been shopping with Diamonds Direct for almost 20 years and have always had great service and wonderful experiences. From buying something small to major purchases. Getting repairs to jewelry o...

— Kirk Price

Sharon took the time to show me tons of different options and encouraged me to discover new styles. She has a great eye for design and led me to the perfect setting for my existing diamond and band. ...

— Ronessa McGowan

What an amazing experience. After looking online at several other sites, Diamonds Direct was the first and only store that I actually went into. Gary greeted me at the door to see if there was anythi...

— Rick Neefe

Previous Next

Latest from Social Media

Read between the lines with help from Simon G. Jewelry! 😉
Featured Style: TR597

New Photo Posted

Read between the lines with help from Simon G. Jewelry! 😉 Featured Style: ... Read more

Mark the moment and recapture your childhood sense of adventure with Disney's Winnie The Pooh inspired styles by Pandora Jewelry!

New Photo Posted

Mark the moment and recapture your childhood sense of adventure with Disney's... Read more

Love is a souvenir, make this round solitaire engagement ring set your forever love souvenir 💞 Sylvie Collection

(Style shown: S1093 and B1511) #Diamonds #EngagementRings #Solitaire #Brides #Wedding #Proposal #ProposalSeason #SylvieCollection #SomethingSylvie #SheSaidYes

New Photo Posted

Love is a souvenir, make this round solitaire engagement ring set your foreve... Read more

Happening now, PANDORA Jewelry’s End
of Summer FREE Style event. Spend $100
and receive a FREE bracelet up to $65
value. Upgrades available, additional spend
required. See store for details.

New Photo Posted

Happening now, PANDORA Jewelry’s End of Summer FREE Style event. Spend $100... Read more

Alexis Bittar Fall 18 introduces rich lucite shades and architecturally inspired metal work!

New Photo Posted

Alexis Bittar Fall 18 introduces rich lucite shades and architecturally inspi... Read more

Add some sparkle to your day. Stop by to try on Simon G. Jewelry
Featured Style: TR733

New Photo Posted

Add some sparkle to your day. Stop by to try on Simon G. Jewelry Featured Sty... Read more

What a stunning way to be proposed to in Capri! Congrats to our family member Ivan and his new fiancé Noelle. Love our customers and even better when they’re family! #engaged #ddfinejewelers #capri #caprirooftop #proposals #family #loveisintheair #shesaidyes #diamonds #sundialstpete #dtsp #familybusiness 💍💎

New Video Posted

What a stunning way to be proposed to in Capri! Congrats to our family member... Read more

Some of our DD fans. Thanks for stopping by last night! Diamonds Direct is with Mike Mikurak and Elaine Mikurak.

New Photo Posted

Diamonds Direct is with Mike Mikurak and Elaine Mikurak. Read more

Packing for the weekend? Decisions, decisions! What should we bring? #alexisbittar #vacationtime

New Photo Posted

Packing for the weekend? Decisions, decisions! What should we bring? #alexisb... Read more

New Photo Posted

Take the next step together. 💍 #SimonG Featured Styles: MR1536, LG108 Read more

Believe it or KNOT... New styles have arrived from Alexis Bittar here at Diamonds Direct. Come by and check it out!

New Photo Posted

Believe it or KNOT... New styles have arrived from Alexis Bittar here at Diam... Read more

Whether midday or midnight, add a touch of magic with dreamy charms inspired by Disney's Cinderella by PANDORA

New Photo Posted

Whether midday or midnight, add a touch of magic with dreamy charms inspired ... Read more

New Photo Posted

All gold everything. ✨ #SimonG Featured Style: TR733 by Simon G. Jewelry Read more

New Photo Posted

The perfect Monday morning combo: our MICHELE gold Deco Madison and a latte. Read more

Our treat to you! Choose a FREE ring, earring or leather bracelet with your $100 purchase PANDORA

New Photo Posted

Our treat to you! Choose a FREE ring, earring or leather bracelet with your $... Read more

"You are my today and all of my tomorrows." 💞 Sylvie Collection

(Style #S1317) #Diamonds #Proposals #Summer #Bridal #Brides #EngagementRings #SomethingSylvie #SylvieCollection

New Photo Posted

"You are my today and all of my tomorrows." 💞 Sylvie Collection (Style ... Read more

New Photo Posted

Happy 4th of July! We will reopen tomorrow morning at 10am. ✨💎 Read more

Peace, love and summer style. Express your playful side with hand-finished sterling silver jewelry! PANDORA

New Photo Posted

Peace, love and summer style. Express your playful side with hand-finished st... Read more

Let us give you a hand. Visit us to take the next step with Simon G. Jewelry today!

Featured Style: LR1162

New Photo Posted

Let us give you a hand. Visit us to take the next step with Simon G. Jewelry ... Read more

New Photo Posted

Semi-precious stones, silver and keys blue ELLE Boutique 💍✨ Read more

Cuervo y Sobrinos US behind the history of each timepiece there is a great precision and passion #swisswatches #swissmadeluxurywatches

New Photo Posted

Cuervo y Sobrinos US behind the history of each timepiece there is a great pr... Read more

Every day is a party in paradise with vibrant styles from our new collection PANDORA

New Photo Posted

Every day is a party in paradise with vibrant styles from our new collection ... Read more

There’s never enough shimmer. ✨ #SimonG

Featured Styles: MR2902, MR1761, TR152, MR2627 Simon G. Jewelry

New Photo Posted

There’s never enough shimmer. ✨ #SimonG Featured Styles: MR2902, MR176... Read more

Burger and fries, yes please! Express yourself with fun new styles. https://go.pandora.net/2JPwN9Q PANDORA

New Photo Posted

Burger and fries, yes please! Express yourself with fun new styles. https://g... Read more

Together, you make the perfect "pear"! ♥ sylviecollection.com Sylvie Collection
(Pear Shaped Engagement Ring SY096) #Love #EngagementRings #Jewelry #SomethingSylvie #SayIDo #SheSaidYes

New Photo Posted

Together, you make the perfect "pear"! ♥ sylviecollection.com Sylvie Collec... Read more

Location & Hours

117 Second Avenue North
St. Petersburg, FL 33701
📱 (727) 867-4006

Store Hours:

Mon - Thurs: 10:00am - 7:00pm
Fri - Sat: 10:00am - 8:00pm
Sun : 12:00pm - 6:00pm

Financing Calculator

Calculating Your Payment

It’s eay to find out what your payments will be with Diamonds Direct’s loan calculator. Then stop in to apply!

My Budget:

Plan Options:

Monthly Total:

BUILD YOUR PERFECT ENGAGEMENT

WEDDING AND ANNIVERSARY

OUR FASHION BRANDS

GARY AND DAVID WEDDING COLLECTION

JEWELRY UNDER $200

SHOP OUR TIMEPIECES

ST. PETERSBURG COLLECTION

Search for Diamonds

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Video Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted