CLOSE OUT

SALE

IN-STORE ONLY

PANDORA

75%

OFF!

75%

OFF!
BROWSE ALL WEDDING BANDS

BROWSE WEDDING BANDS

SHOP RINGS
SHOP DD BRIDAL

BROWSE ALL ENGAGEMENT RINGS

Custom Jewelry START A PROJECT

Sunshine Cut LEARN MORE

BUILD YOUR PERFECT ENGAGEMENT

Build your engagement ring using our beautiful settings and extensive diamond inventory.

CHOOSE A SETTING FIND A DIAMOND

GARY AND DAVID WEDDING COLLECTION

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This feature does not include Sunshine Cut diamonds as they are exclusively sold in store.

Round
Princess
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Cushion
Radiant
Pear
Oval
Heart

A beautiful store with some spectacular jewelry. David took excellent care of us yesterday, as he always does. The Diamonds Direct team is always so nice. They’re experts at repair and Artisans of...

— Denny O’Hern

Stopped by to see if they could repair my wife's engagement ring. Sharon took the time to explain what she saw about the ring , and then took it to the jeweler to have him examine the ring. Sharon ...

— Richard Bonham

Nicole and the rest of the staff were very amazing! They asked us lots of questions and were able to show us a wide range of products to help focus in on what we were really looking for. We were also...

— Erik Franks

I took a diamond ring in to be resized. I was very pleased with the help given to me by Nicole. In addition to the resizing, she noticed that some normal wear and tear needed to be fixed. She got a se...

— Pat Wojtowicz

I bought an engagement ring and wedding bands from here and the experience couldn’t have gone better! I never felt pressured or like I was getting hustled which was great as I only had basic level r...

— Ohmar Wynn

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Latest from Social Media

We love when our customers are happy and get asked the question by surprise. Randi and Chase went to @hydeparkvillage for lunch and shopping then he surprised her with a gorgeous custom made ring by “taking a photo.” Randi used her grandmother’s diamond that was passed down to her and now she can wear it forever! Look at that sparkle 💍🎉 #ddfinejewelers #shesaidyes #engaged @ Hyde Park Village Diamonds Direct is at Hyde Park Village.

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Diamonds Direct is at Hyde Park Village. Read more

Wonderful celebrating 35 years! Thank you for joining us and to all that couldn't join us, you were there in spirit!

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Wonderful celebrating 35 years! Thank you for joining us and to all that coul... Read more

An exquisite juxtaposition: Penélope Cruz stacks John Hardy gold, a metal as precious as it is malleable, with diamonds, one of the hardest materials on earth. #MadeforLegends #johnhardyjewelry

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An exquisite juxtaposition: Penélope Cruz stacks John Hardy gold, a metal as... Read more

75% off Pandora right now! Everything must go. Come on by and see what we have for you! 👏🏻

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75% off Pandora right now! Everything must go. Come on by and see what we hav... Read more

It has been 35 years here at DD so here is a little story on how it all BEGAN. Gary and Cheryl started off in a kiosk (pictured above) in Maximo Mall in 1984! Look at how far we've come. With a small GI Bill and no knowledge of how to charge someone sales tax (shopping on base had its perks), Gary invested all he had into his business. The Vietnam vet, Tom, who owned the t-shirt airbrushing kiosk next to Gary, showed him how to make the basic sales transactions and from there, Gary worked his tail off to make his business work. As fate would have it, Tom and his wife visited our new Sundial store for the first time just this week! What a pleasure it was to reconnect with someone who had such an influence on Gary's beginnings. Here we are, 35 years later, in Gary and Cheryl's dream store and it's all thanks to a combination of faith, hard work, sleepless nights, and moments with people like Tom who help along the way. So let us take this opportunity to thank YOU for your support and the role you've played in Diamonds Direct's success as we celebrate the ambition and dedication of a couple of kids from Miami in a kiosk.

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It has been 35 years here at DD so here is a little story on how it all BEGAN... Read more

ALL PANDORA IS CURRENTLY 40% OFF! Our department close out sale won't continue for much longer, so come by for your Mother's Day gifts soon! Once it's gone, it's gone! This sale is IN-STORE ONLY!

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ALL PANDORA IS CURRENTLY 40% OFF! Our department close out sale won't continu... Read more

We are CLOSING OUT our Pandora Jewelry Department! ALL PANDORA is currently 25% OFF. Everything must go! In-store only. Click the link in our bio for more info.

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We are CLOSING OUT our Pandora Jewelry Department! ALL PANDORA is currently 2... Read more

We're CLOSING OUT our PANDORA Jewelry Department! ALL PANDORA Jewelry is CURRENTLY 25% OFF. The discounts will GROW as the sale continues, but come in soon because once it's gone, it's gone! STAY IN TOUCH and follow us for updates! Diamonds Direct is at undefined.

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Diamonds Direct is at undefined. Read more

Exciting news over here at DD! We are having a final sale on Pandora. Everything must go so stop by and shop till you drop. We have lots for you to choose from! Perfect for Mother’s Day gifts too. #sundialstpete #ddfinejewelers #shoplocal #accessories #jewelry #pandora #sale #lastcall #deals #comeondown #mothersday #giftsforher #style #fashion

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Exciting news over here at DD! We are having a final sale on Pandora. Everyth... Read more

The ultimate conversation starter is this gold deco diamond watch by MICHELE 😍 who else agrees?

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The ultimate conversation starter is this gold deco diamond watch by MICHELE ... Read more

Wishing Heels to Heal a very successful event tonight! We are proud supporters and donors of this beautiful Charles Krypell necklace!

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Wishing Heels to Heal a very successful event tonight! We are proud supporter... Read more

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Golden pave treasures by Charles Krypell✨ Read more

Have you seen our collection of Visconti Italy and watches including this wonderful Declaration of Independence set? They make for the perfect gift for any occasion! Diamonds Direct is at Diamonds Direct.

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Diamonds Direct is at Diamonds Direct. Read more

Recently, we donated to a great cause for Junior League of St. Petersburg Literacy Gala that was Gatsby themed. Having a couple of league members work at the store, we knew we had to get involved! Donated a beautiful necklace and we congratulate the lucky winner of it. Looking forward to the next gala ✨🥂

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Recently, we donated to a great cause for Junior League of St. Petersburg Lit... Read more

Did you know that we carry ELLE Time & Jewelry? Perfect accessories like these necklaces. Come by today at DD and see for yourself!

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Did you know that we carry ELLE Time & Jewelry? Perfect accessories like thes... Read more

Are you a West Highland Terrier Lover? Check out the hug collection and discover this and other dog breeds turned into beautiful enamel jewelry pieces! Dog Fever

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Are you a West Highland Terrier Lover? Check out the hug collection and disco... Read more

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Loving these bracelets from Alexis Bittar! Read more

#MadeforLegends captures the natural magnetism of Penélope Cruz layered in pinnacle gold #ClassicChain, John Hardy signature motif that celebrates the bonds of human connection.

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#MadeforLegends captures the natural magnetism of Penélope Cruz layered in p... Read more

Who needs a love letter when you can spoil yourself with this fabulous message ring? Crafted in beautiful sterling silver and PANDORA shine, this eye catching masterpiece is an ode to self-love with its dangling letters spelling ‘Loved.’

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Who needs a love letter when you can spoil yourself with this fabulous messag... Read more

Searching for that fierce feminine power symbol? Wear the Hamsa charm, inspired by an ancient Middle Eastern goddess. ✨ ALEX AND ANI

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Searching for that fierce feminine power symbol? Wear the Hamsa charm, inspir... Read more

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So swoll for lucite Alexis Bittar #braceletstacks #alexisbittar Read more

Make a personal statement of style with new wishbone inspired jewelry from PANDORA ✨

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Make a personal statement of style with new wishbone inspired jewelry from PA... Read more

🏁🏎💨 @ Sundial St. Pete Diamonds Direct is at Sundial St. Pete.

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Diamonds Direct is at Sundial St. Pete. Read more

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SAVE $2,500 GRAND PRIX WEEKEND ONLY: This Special Edition Scott Dixon X Louis... Read more

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We were recently featured in an article in JCK Magazine! Super exciting, clic... Read more

Location & Hours

117 Second Avenue North
St. Petersburg, FL 33701
📱 (727) 867-4006

Store Hours:

Monday - Thursday: 10:00am - 7:00pm
Friday - Saturday: 10:00am - 8:00pm
Sunday: 12:00pm - 6:00pm

Financing Calculator

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BUILD YOUR PERFECT ENGAGEMENT

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GARY AND DAVID WEDDING COLLECTION

JEWELRY UNDER $200

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