Skip to primary navigationSkip to main contentSkip to footer
  • (727) 867-4006
  • (727) 867-4006
  • Toggle Toolbar Search Menu
  • Toggle My Account Menu
  • Toggle My Wish List
  • Toggle My Shopping Cart
  • Toggle Search Menu
  • Toggle Shopping Cart Menu
Diamonds Direct logo
  • Diamonds
    • Diamond Search
    • Lab-Grown Diamonds
    • The Four Cs of Diamonds
    • Sunshine Cut Diamond
  • Bridal
    • Engagement Rings
    • Wedding Bands
    • Men's Wedding Bands
    • Lab-Grown Diamond Rings
  • Fine Jewelry
    • Men's Wedding Bands
    • Wedding Bands
    • Rings
      • Engagement Rings
      • Fashion Rings
      • Anniversary Bands
      • Gemstone Fashion Rings
      • Diamond Fashion Rings
      • Lab Grown Diamond Rings
    • Earrings
      • Diamond Earrings
      • Diamond Stud Earrings
      • Gemstone Earrings
      • Silver Earrings
      • Hoop Earrings
      • Lab Grown Diamond Earrings
    • Necklaces
      • Pendants
      • Men's Necklaces
      • Gemstone Pendants
      • Crosses
      • Chains
      • Lab Grown Diamond Necklaces
    • Bracelets
      • Diamond Bracelets
      • Silver Bracelets
      • Gemstone Bracelets
      • Men's Bracelets
      • Lab Grown Diamond Bracelets
    • Timepieces
    • Other Jewelry
      • Pins
      • Cufflinks
  • Designers
    • Alex and Ani
    • Charles Krypell
    • Dani Designs
    • DD Bridal
    • DD Classics
    • DD Pink
    • DD Swiss
    • Elle Jewelry
    • Evocateur
    • Gary & David Wedding Band Collection
    • Imperial Pearls
    • John Hardy
    • JYE Jewelry
    • Lulini
    • Michael Kors
    • Michele Watch
    • Noam Carver
    • PiyaRo
    • Scott Kay
    • Simon G
    • Smiling Rocks
    • Sunbright
    • William Henry Studio
  • Sale
  • Our Store
    • Financing
    • Our Services
    • Make An Appointment
    • Jewelry Insurance
    • Diamonds Direct Digital Magazine
Shop our Fine Jewelry Diamonds Direct St. Petersburg, FL Shop our Fine Jewelry Diamonds Direct St. Petersburg, FL

Shop Our Engagement Rings

Discover

What Makes Us
Different

Diamonds Direct has been locally-owned, family-owned, and veteran-owned since 1984. We import our diamonds directly from conflict-free diamond capitals and deliver them to you with a friendly, attentive, and knowledgeable staff in a fun and truly one-of-a-kind store. Enjoy a glass of wine or beer while shopping in a comforable low-pressure environment. We make you feel like family the second you walk in the door. (Those aren't even our words! Read our reviews to hear from more advocates). Shopping for jewelry shouldn't be intimidating. We believe you should feel educated and empowered by the time you leave so you are 100% confident in your purchase. We stand behind our product and want to give Tampa Bay the best quality jewelry the world has to offer. We’re proud to serve the blue collars, white collars, and rock stars of Tampa Bay.

Learn More
Your Widget Header Text Goes Here Diamonds Direct St. Petersburg, FL

about us
DD BRIDAL Diamonds Direct St. Petersburg, FL
DD BRIDAL
GUCCI Diamonds Direct St. Petersburg, FL
MICHELE WATCH
Simon G. Diamonds Direct St. Petersburg, FL
SIMON G.
SCOTT KAY Diamonds Direct St. Petersburg, FL
IMPERIAL PEARLS
Your Widget Header Text Goes Here Diamonds Direct St. Petersburg, FL

engagement

Our Engagement &
Bridal Collection

Explore our wide range of engagement and bridal jewelry to prepare for your big day. Whether searching our signature collection, or from one of the many talented designers we carry, we're sure to have a ring tailored to your style.

Learn More

Our Diamonds &
The Sunshine Cut

Accessorizing done the right way. Shine bright with a gorgeous diamond from Diamonds Direct. With a variety of options including natural, lab-grown, and our signature Sunshine Cut, you are sure to find the diamond of your dreams.

Shop Now
Your Widget Header Text Goes Here Diamonds Direct St. Petersburg, FL

diamonds

Shop by Category

Browse amongst our extensive catalog of products by category
Your Widget Header Text Goes Here Diamonds Direct St. Petersburg, FL
Rings
Your Widget Header Text Goes Here Diamonds Direct St. Petersburg, FL
Necklaces & Pendants
Your Widget Header Text Goes Here Diamonds Direct St. Petersburg, FL
Earrings
Your Widget Header Text Goes Here Diamonds Direct St. Petersburg, FL
Bracelets

Custom
Design

Diamonds Direct provides exceptional services, including custom jewelry design. Whether you already have a design in mind, or wanting some assistance starting from scratch, let our experts guide you in your custom design journey.

Learn More
Your Widget Header Text Goes Here Diamonds Direct St. Petersburg, FL

custom design
Your Widget Header Text Goes Here Diamonds Direct St. Petersburg, FL

Client
Testimonials

Learn More
Your Widget Header Text Goes Here Lorem ipsum dolor sit amet consectetur adipiscing elit. Diamonds Direct St. Petersburg, FL

Our Store
Services

Our team is avaliable to guide you with several kinds of jewelry services.
Your Widget Header Text Goes Here Lorem ipsum dolor sit amet consectetur adipiscing elit. Diamonds Direct St. Petersburg, FL

Lifetime Diamond
Upgrade & Warranty

We guarantee the quality of our diamonds and provide special warranties.
Your Widget Header Text Goes Here Lorem ipsum dolor sit amet consectetur adipiscing elit. Diamonds Direct St. Petersburg, FL

Exceptional
Customer Service

Our expert staff is ready to assist you with any jewelry needs you may have.
Your Widget Header Text Goes Here Lorem ipsum dolor sit amet consectetur adipiscing elit. Diamonds Direct St. Petersburg, FL

Special
Financing

We offer convenient financing options to fit your needs. Subject to approved credit.
Our Latest Instagram Posts
Follow Us
Diamonds Direct
Sundial
117 Second Avenue North
St. Petersburg, FL 33701
(727) 867-4006
Store Information
Store Hours
Mon - Thurs:11:00am - 6:00pm
Fri - Sat:11:00am - 7:00pm
Sunday:Closed
Our Store
  • Contact Us
  • About Us
  • Meet Our Team
  • Our Mission
  • Our Services
  • Privacy Policy
  • Product Care For Jewelry
  • Purchase Policies & Guarantees
  • Donation Requests
Join Our Newsletter

Sign up for special offers and discounts

Follow Us

© 2025 Diamonds Direct. All Rights Reserved. Website designed, maintained, and hosted by Punchmark. Accessibility Statement.

Learn how we use cookies in our Privacy Policy or manage cookie preferences.