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Shop our Fine Jewelry Diamonds Direct St. Petersburg, FL Shop our Fine Jewelry Diamonds Direct St. Petersburg, FL

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Discover

What Makes Us
Different

Diamonds Direct has been locally-owned, family-owned, and veteran-owned since 1984. We import our diamonds directly from conflict-free diamond capitals and deliver them to you with a friendly, attentive, and knowledgeable staff in a fun and truly one-of-a-kind store. Enjoy a glass of wine or beer while shopping in a comforable low-pressure environment. We make you feel like family the second you walk in the door. (Those aren't even our words! Read our reviews to hear from more advocates). Shopping for jewelry shouldn't be intimidating. We believe you should feel educated and empowered by the time you leave so you are 100% confident in your purchase. We stand behind our product and want to give Tampa Bay the best quality jewelry the world has to offer. We’re proud to serve the blue collars, white collars, and rock stars of Tampa Bay.

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IMPERIAL PEARLS
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engagement

Our Engagement &
Bridal Collection

Explore our wide range of engagement and bridal jewelry to prepare for your big day. Whether searching our signature collection, or from one of the many talented designers we carry, we're sure to have a ring tailored to your style.

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Our Diamonds &
The Sunshine Cut

Accessorizing done the right way. Shine bright with a gorgeous diamond from Diamonds Direct. With a variety of options including natural, lab-grown, and our signature Sunshine Cut, you are sure to find the diamond of your dreams.

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Shop by Category

Browse amongst our extensive catalog of products by category
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Rings
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Necklaces & Pendants
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Earrings
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Bracelets

Custom
Design

Diamonds Direct provides exceptional services, including custom jewelry design. Whether you already have a design in mind, or wanting some assistance starting from scratch, let our experts guide you in your custom design journey.

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Client
Testimonials

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Our Store
Services

Our team is avaliable to guide you with several kinds of jewelry services.
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Lifetime Diamond
Upgrade & Warranty

We guarantee the quality of our diamonds and provide special warranties.
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Exceptional
Customer Service

Our expert staff is ready to assist you with any jewelry needs you may have.
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Special
Financing

We offer affordable financing options custom fit to meet your needs.

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Diamonds Direct
Sundial
117 Second Avenue North
St. Petersburg, FL 33701
(727) 867-4006
Store Information
Store Hours
Mon - Thurs:11:00am - 6:00pm
Fri - Sat:11:00am - 7:00pm
Sunday:Closed
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