BROWSE ALL WEDDING BANDS

BROWSE WEDDING BANDS

SHOP RINGS
SHOP DD BRIDAL

BROWSE ALL ENGAGEMENT RINGS

Custom Jewelry START A PROJECT

Sunshine Cut LEARN MORE

BUILD YOUR PERFECT ENGAGEMENT

Build your engagement ring using our beautiful settings and extensive diamond inventory.

CHOOSE A SETTING FIND A DIAMOND

GARY AND DAVID WEDDING COLLECTION

Search for Diamonds

This feature does not include Sunshine Cut diamonds as they are exclusively sold in store.

Round
Princess
Emerald
Cushion
Radiant
Pear
Oval
Heart

The staff at Diamonds Direct has been fantastic each and every time I’ve purchased from them. Their knowledge of the items I’ve asked about as well as their patience during the process has been no...

— Daniel Nava

We went to Diamonds Direct to have them redesign my wife’s 21 year old wedding ring. I must say that Gary, David, and the rest of the team exceeded my expectations in every way. Gary and David spe...

— schnelkc

We have been shopping with Diamonds Direct for almost 20 years and have always had great service and wonderful experiences. From buying something small to major purchases. Getting repairs to jewelry o...

— Kirk Price

Sharon took the time to show me tons of different options and encouraged me to discover new styles. She has a great eye for design and led me to the perfect setting for my existing diamond and band. ...

— Ronessa McGowan

What an amazing experience. After looking online at several other sites, Diamonds Direct was the first and only store that I actually went into. Gary greeted me at the door to see if there was anythi...

— Rick Neefe

Previous Next

Latest from Social Media

Burger and fries, yes please! Express yourself with fun new styles. https://go.pandora.net/2JPwN9Q PANDORA

New Photo Posted

Burger and fries, yes please! Express yourself with fun new styles. https://g... Read more

Together, you make the perfect "pear"! ♥ sylviecollection.com Sylvie Collection
(Pear Shaped Engagement Ring SY096) #Love #EngagementRings #Jewelry #SomethingSylvie #SayIDo #SheSaidYes

New Photo Posted

Together, you make the perfect "pear"! ♥ sylviecollection.com Sylvie Collec... Read more

New Photo Posted

A sale too good to miss. Save 45% on select styles! Ends 6/24. PANDORA! Read more

Make magic practical with enchanting
enamel jewelry you can wear every day
from PANDORA!

New Photo Posted

Make magic practical with enchanting enamel jewelry you can wear every day fr... Read more

New Photo Posted

We love it when a knife doubles as a canvas by William Henry! Read more

Full spectrum: our beloved Bradshaw gets a sparkling update in eye-catching rainbow pavé.Come downtown St. Pete and see what Michael Kors we have for YOU!

New Photo Posted

Full spectrum: our beloved Bradshaw gets a sparkling update in eye-catching r... Read more

Anytime, all the time: make a forever statement. Discover the Ivy Lace Collection here at Diamonds Direct by Charles Krypell #charleskrypell #silver #ivycollection #pave #ringleader #timeless #eyecandy

New Photo Posted

Anytime, all the time: make a forever statement. Discover the Ivy Lace Collec... Read more

Grow old along with me. The best is yet to come! #proposal #marriageproposal #diamondring #engagementring #wedding #shesaidyes #forever #lovequotes #cushioncut #halo #ajaffe A.JAFFE Engagement Rings, Wedding Bands and Fine Jewelry

New Photo Posted

Grow old along with me. The best is yet to come! #proposal #marriageproposal ... Read more

We can point you in the right direction! Come by to try on some Simon G. Jewelry today. 💕
Featured Styles: MR2713, LP1962, MR2007, MR1546

New Photo Posted

We can point you in the right direction! Come by to try on some Simon G. Jewe... Read more

New Photo Posted

Our brand-new necklaces by PANDORA in sterling silver and genuine leather are... Read more

Thinking about how the #weekend would feel if it were a day longer. . .Loving the ELLE Time & Jewelry pieces we have in the store! Come by and check out our most newest collection.

#Relax #Meditation #Watch #Jewelry #Necklace #Vibes #Chill #DoOver #Monday #HappyMonday #Cami #Fashion #Work #Werk #Earrings #Bracelet #Rings #Lariat #Jeans #Denim #Orange #Winter #Elle #ElleJewelry #Decor #Pillows #Parisian #Shadow

New Photo Posted

Thinking about how the #weekend would feel if it were a day longer. . .Loving... Read more

Can you guess the value of the jewelry on these beauties? You will win a $500 spending spree if you come within 5% of the value that these ladies are wearing! Let the games begin!
.
.
.
.
.

Only one winner. First to guess on either Facebook or Instagram.

New Photo Posted

Can you guess the value of the jewelry on these beauties? You will win a $500... Read more

We love being a part of charities whether it is local or for both of our daughters’ alma mater, Florida State University. Recently, we donated to Florida State University Seminole Boosters, Inc. spring tour with Willie Taggart and it was a success. Who’s your favorite college team? Have a great weekend and Go Noles!

New Photo Posted

We love being a part of charities whether it is local or for both of our daug... Read more

These best-selling symbols are in a shiny new hue and you might want all. of. them. Say hello to our Rafaelian Rose Gold Finish. ✨ Come by the store today and see our collection of ALEX AND ANI

New Photo Posted

These best-selling symbols are in a shiny new hue and you might want all. of.... Read more

Our stunning Deco II Mid adds elevated style to your spring look. http://spr.ly/6005D5vHf

Products shown: Deco II Mid-size Diamond Gold, Diamond Dial Watch by MICHELE

New Photo Posted

Our stunning Deco II Mid adds elevated style to your spring look. http://spr .... Read more

Everyone has an element of Disney magic
hidden within... sometimes you just need
to wear a little reminder with new styles
from PANDORA!

New Photo Posted

Everyone has an element of Disney magic hidden within... sometimes you just n... Read more

WE ARE CLOSED TODAY. As a proud veteran-owned business, we urge everyone to have a safe and reflective Memorial Day. We will be observing the holiday today and will reopen Tuesday morning at 10:00am.

New Photo Posted

WE ARE CLOSED TODAY. As a proud veteran-owned business, we urge everyone to h... Read more

You will forever be my always. 💕💍 by Sylvie Collection

Vintage Inspired Engagement Ring (Style S1748) sylviecollection.com #Love #Beauty #Jewelry #EngagementRings #Forever #Timeless #Pretty #SomethingSylvie #SheSaidYes

New Photo Posted

You will forever be my always. 💕💍 by Sylvie Collection Vintage Inspire... Read more

New Photo Posted

Let’s go places. 😉 #SimonG Featured Style: MR2132 by Simon G. Jewelry Read more

Add a touch of magic to your look with
the new Mickey Mouse Floating Locket
from PANDORA!

New Photo Posted

Add a touch of magic to your look with the new Mickey Mouse Floating Locket f... Read more

A girl’s best friend.

Learn more about this ring: https://bit.ly/2K4LFxJ by A.JAFFE Engagement Rings, Wedding Bands and Fine Jewelry and stop by DD to see our A Jaffe collection!

New Photo Posted

A girl’s best friend. Learn more about this ring: https://bit.ly/2K4LFxJ ... Read more

Capture her memories with a Floating
Locket Neckace and personalized petites
this Mother’s Day from PANDORA!

New Photo Posted

Capture her memories with a Floating Locket Neckace and personalized petites ... Read more

New Photo Posted

Happy birthday to this special young lady Emily, part of our DD family! Read more

Dads: This Mother's Day, have the kids pick their favorite #AlexandAni bracelets for mom. Everyone wins!

New Photo Posted

Dads: This Mother's Day, have the kids pick their favorite #AlexandAni bracel... Read more

New Photo Posted

Build a legacy. 💕 #SimonG Featured Style: MR2028-D by Simon G. Jewelry Read more

Location & Hours

117 Second Avenue North
St. Petersburg, FL 33701
📱 (727) 867-4006

Store Hours:

Mon - Thurs: 10:00am - 7:00pm
Fri - Sat: 10:00am - 8:00pm
Sun : 12:00pm - 6:00pm

Financing Calculator

Calculating Your Payment

It’s eay to find out what your payments will be with Diamonds Direct’s loan calculator. Then stop in to apply!

My Budget:

Plan Options:

Monthly Total:

BUILD YOUR PERFECT ENGAGEMENT

WEDDING AND ANNIVERSARY

OUR FASHION BRANDS

GARY AND DAVID WEDDING COLLECTION

JEWELRY UNDER $200

SHOP OUR TIMEPIECES

ST. PETERSBURG COLLECTION

Search for Diamonds

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted

New Photo Posted