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BUILD YOUR PERFECT ENGAGEMENT

Build your engagement ring using our beautiful settings and extensive diamond inventory.

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GARY AND DAVID WEDDING COLLECTION

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This feature does not include Sunshine Cut diamonds as they are exclusively sold in store.

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We would like to thank Diamonds Direct for always providing a fantastic experience when shopping for jewelry. They truly are the quintessential family owned business. We have shopped at Diamonds Di...

— A Google User

Sharon provided an excellent customer service experience when I came in to get a watch battery replaced. She even provided a treat for my tiny dog. Will absolutely return to Diamonds Direct! Edit: I ...

— A Google User

I bought an engagement ring and wedding bands from here and the experience couldn’t have gone better! I never felt pressured or like I was getting hustled which was great as I only had basic level r...

— A Google User

I walked into Diamonds Direct " Sundial shops at St. Pete." full of anxiety but was quickly calmed by Ms. Sharon Scroggins, Thank you Sharon, for your professionalism. I didn't have a lot of money to...

— A Google User

Amazing selection and fantastic service! Bought my husband’s Carlex wedding band just over a year ago. We go in often to have both of our rings cleaned. They even polish and rhodium his ring every 6...

— A Google User

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Latest from Social Media

A little #behindthescenes look at how Alexis Bittar's signature lucite bracelets are made. Create your perfect stack at DD today (starting at just $85)! #AlexisBittar #jewelry #shoplocal #ilovetheburg #funjewelry #colorfuljewelry

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A little #behindthescenes look at how Alexis Bittar's signature lucite bracel... Read more

This cuff bracelet is one of our favorite award-winning pieces: Colorless and flawless diamonds set in a fluid ribbon-like design made of 18 karat white gold. The matching earrings finish off the look without overpowering the bracelet (as if that were possible 😉).
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Available to purchase in our showroom today. Bracelet: $39,200 |Earrings: $11,500 @ Sundial St. Pete Diamonds Direct posted 2 photos.

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Diamonds Direct posted 2 photos. Read more

Well, that's definitely a YES! Cheers to another great DD proposal. Congratulations to Alex and Courtney! Diamonds Direct added 3 new photos.

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Diamonds Direct added 3 new photos. Read more

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We know you love the Deco Madison. Have you met the Deco Madison Mid? by MICHELE Read more

Go heavy on the metal with two-toned stacks of Asli #ClassicChain links by John Hardy

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Go heavy on the metal with two-toned stacks of Asli #ClassicChain links by Jo... Read more

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Essential Alexis by Alexis Bittar Read more

Read between the lines with help from Simon G. Jewelry! 😉
Featured Style: TR597

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Read between the lines with help from Simon G. Jewelry! 😉 Featured Style: ... Read more

Mark the moment and recapture your childhood sense of adventure with Disney's Winnie The Pooh inspired styles by Pandora Jewelry!

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Mark the moment and recapture your childhood sense of adventure with Disney's... Read more

Love is a souvenir, make this round solitaire engagement ring set your forever love souvenir 💞 Sylvie Collection

(Style shown: S1093 and B1511) #Diamonds #EngagementRings #Solitaire #Brides #Wedding #Proposal #ProposalSeason #SylvieCollection #SomethingSylvie #SheSaidYes

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Love is a souvenir, make this round solitaire engagement ring set your foreve... Read more

Happening now, PANDORA Jewelry’s End
of Summer FREE Style event. Spend $100
and receive a FREE bracelet up to $65
value. Upgrades available, additional spend
required. See store for details.

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Happening now, PANDORA Jewelry’s End of Summer FREE Style event. Spend $100... Read more

Alexis Bittar Fall 18 introduces rich lucite shades and architecturally inspired metal work!

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Alexis Bittar Fall 18 introduces rich lucite shades and architecturally inspi... Read more

Add some sparkle to your day. Stop by to try on Simon G. Jewelry
Featured Style: TR733

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Add some sparkle to your day. Stop by to try on Simon G. Jewelry Featured Sty... Read more

What a stunning way to be proposed to in Capri! Congrats to our family member Ivan and his new fiancé Noelle. Love our customers and even better when they’re family! #engaged #ddfinejewelers #capri #caprirooftop #proposals #family #loveisintheair #shesaidyes #diamonds #sundialstpete #dtsp #familybusiness 💍💎

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What a stunning way to be proposed to in Capri! Congrats to our family member... Read more

Some of our DD fans. Thanks for stopping by last night! Diamonds Direct is with Mike Mikurak and Elaine Mikurak.

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Diamonds Direct is with Mike Mikurak and Elaine Mikurak. Read more

Packing for the weekend? Decisions, decisions! What should we bring? #alexisbittar #vacationtime

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Packing for the weekend? Decisions, decisions! What should we bring? #alexisb... Read more

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Take the next step together. 💍 #SimonG Featured Styles: MR1536, LG108 Read more

Believe it or KNOT... New styles have arrived from Alexis Bittar here at Diamonds Direct. Come by and check it out!

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Believe it or KNOT... New styles have arrived from Alexis Bittar here at Diam... Read more

Whether midday or midnight, add a touch of magic with dreamy charms inspired by Disney's Cinderella by PANDORA

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Whether midday or midnight, add a touch of magic with dreamy charms inspired ... Read more

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All gold everything. ✨ #SimonG Featured Style: TR733 by Simon G. Jewelry Read more

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The perfect Monday morning combo: our MICHELE gold Deco Madison and a latte. Read more

Our treat to you! Choose a FREE ring, earring or leather bracelet with your $100 purchase PANDORA

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Our treat to you! Choose a FREE ring, earring or leather bracelet with your $... Read more

"You are my today and all of my tomorrows." 💞 Sylvie Collection

(Style #S1317) #Diamonds #Proposals #Summer #Bridal #Brides #EngagementRings #SomethingSylvie #SylvieCollection

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"You are my today and all of my tomorrows." 💞 Sylvie Collection (Style ... Read more

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Happy 4th of July! We will reopen tomorrow morning at 10am. ✨💎 Read more

Peace, love and summer style. Express your playful side with hand-finished sterling silver jewelry! PANDORA

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Peace, love and summer style. Express your playful side with hand-finished st... Read more

Let us give you a hand. Visit us to take the next step with Simon G. Jewelry today!

Featured Style: LR1162

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Let us give you a hand. Visit us to take the next step with Simon G. Jewelry ... Read more

Location & Hours

117 Second Avenue North
St. Petersburg, FL 33701
📱 (727) 867-4006

Store Hours:

Mon - Thurs: 10:00am - 7:00pm
Fri - Sat: 10:00am - 8:00pm
Sun : 12:00pm - 6:00pm

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GARY AND DAVID WEDDING COLLECTION

JEWELRY UNDER $200

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