BROWSE ALL WEDDING BANDS

BROWSE WEDDING BANDS

SHOP RINGS
SHOP DD BRIDAL

BROWSE ALL ENGAGEMENT RINGS

Custom Jewelry START A PROJECT

Sunshine Cut LEARN MORE

BUILD YOUR PERFECT ENGAGEMENT

Build your engagement ring using our beautiful settings and extensive diamond inventory.

CHOOSE A SETTING FIND A DIAMOND

GARY AND DAVID WEDDING COLLECTION

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This feature does not include Sunshine Cut diamonds as they are exclusively sold in store.

Round
Princess
Emerald
Cushion
Radiant
Pear
Oval
Heart

A beautiful store with some spectacular jewelry. David took excellent care of us yesterday, as he always does. The Diamonds Direct team is always so nice. They’re experts at repair and Artisans of...

— Denny O’Hern

Stopped by to see if they could repair my wife's engagement ring. Sharon took the time to explain what she saw about the ring , and then took it to the jeweler to have him examine the ring. Sharon ...

— Richard Bonham

Nicole and the rest of the staff were very amazing! They asked us lots of questions and were able to show us a wide range of products to help focus in on what we were really looking for. We were also...

— Erik Franks

I took a diamond ring in to be resized. I was very pleased with the help given to me by Nicole. In addition to the resizing, she noticed that some normal wear and tear needed to be fixed. She got a se...

— Pat Wojtowicz

I bought an engagement ring and wedding bands from here and the experience couldn’t have gone better! I never felt pressured or like I was getting hustled which was great as I only had basic level r...

— Ohmar Wynn

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We are FALLing in love with Alexis Bittar here at Diamonds Direct! What's you... Read more

Show your school spirit for
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Show your school spirit for Florida State University with Pandora Jewelry! Pe... Read more

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Happy birthday and happy Boss's day to Gary Sanchez Read more

We love having the opportunity to give back. This weekend’s ALPHA House of Pinellas County Butterfly Ball was a huge success and we were so proud to be involved! Alpha House is a charity for local mothers and children seeking shelter and support. The work they do is truly incredible and life changing Diamonds Direct added 2 new photos.

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Diamonds Direct added 2 new photos. Read more

We are loving FashionedChic outfit that’s accessorized with Alexis Bittar😍 #ddfinejewelers #jewelry #accessories #alexisbittar #fashion #style #dtsp #sundialstpete #fashionedchicstyling

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We are loving FashionedChic outfit that’s accessorized with Alexis Bittar�... Read more

Sharing this post because we love #Pandora as much as @fashioninmysoul: I believe in fairytales and love at first sight. I believe in romance and falling asleep under the stars. I believe in good people and that you can be a real princess with the one ✨ And my Pandora #PandoraRings and #PandoraBracelets make sure feel like one 👸🏼#PandoraFairytale #Ad

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Sharing this post because we love #Pandora as much as @fashioninmysoul: I bel... Read more

Congratulations to the newlyweds, Mr. and Mrs. McGill! We wish you a lifetime of happiness and love. 💎 💙 💎 Photo Cred: The Hendricks Diamonds Direct added 3 new photos.

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Diamonds Direct added 3 new photos. Read more

We are loving MICHELE Deco watches here at Diamonds Direct! Have you seen our collection of MW?

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A little #behindthescenes look at how Alexis Bittar's signature lucite bracelets are made. Create your perfect stack at DD today (starting at just $85)! #AlexisBittar #jewelry #shoplocal #ilovetheburg #funjewelry #colorfuljewelry

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This cuff bracelet is one of our favorite award-winning pieces: Colorless and flawless diamonds set in a fluid ribbon-like design made of 18 karat white gold. The matching earrings finish off the look without overpowering the bracelet (as if that were possible 😉).
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Available to purchase in our showroom today. Bracelet: $39,200 |Earrings: $11,500 @ Sundial St. Pete Diamonds Direct posted 2 photos.

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Diamonds Direct posted 2 photos. Read more

Well, that's definitely a YES! Cheers to another great DD proposal. Congratulations to Alex and Courtney! Diamonds Direct added 3 new photos.

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Diamonds Direct added 3 new photos. Read more

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We know you love the Deco Madison. Have you met the Deco Madison Mid? by MICHELE Read more

Go heavy on the metal with two-toned stacks of Asli #ClassicChain links by John Hardy

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Go heavy on the metal with two-toned stacks of Asli #ClassicChain links by Jo... Read more

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Essential Alexis by Alexis Bittar Read more

Read between the lines with help from Simon G. Jewelry! 😉
Featured Style: TR597

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Read between the lines with help from Simon G. Jewelry! 😉 Featured Style: ... Read more

Mark the moment and recapture your childhood sense of adventure with Disney's Winnie The Pooh inspired styles by Pandora Jewelry!

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Mark the moment and recapture your childhood sense of adventure with Disney's... Read more

Love is a souvenir, make this round solitaire engagement ring set your forever love souvenir 💞 Sylvie Collection

(Style shown: S1093 and B1511) #Diamonds #EngagementRings #Solitaire #Brides #Wedding #Proposal #ProposalSeason #SylvieCollection #SomethingSylvie #SheSaidYes

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Love is a souvenir, make this round solitaire engagement ring set your foreve... Read more

Happening now, PANDORA Jewelry’s End
of Summer FREE Style event. Spend $100
and receive a FREE bracelet up to $65
value. Upgrades available, additional spend
required. See store for details.

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Happening now, PANDORA Jewelry’s End of Summer FREE Style event. Spend $100... Read more

Alexis Bittar Fall 18 introduces rich lucite shades and architecturally inspired metal work!

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Alexis Bittar Fall 18 introduces rich lucite shades and architecturally inspi... Read more

Add some sparkle to your day. Stop by to try on Simon G. Jewelry
Featured Style: TR733

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Add some sparkle to your day. Stop by to try on Simon G. Jewelry Featured Sty... Read more

What a stunning way to be proposed to in Capri! Congrats to our family member Ivan and his new fiancé Noelle. Love our customers and even better when they’re family! #engaged #ddfinejewelers #capri #caprirooftop #proposals #family #loveisintheair #shesaidyes #diamonds #sundialstpete #dtsp #familybusiness 💍💎

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What a stunning way to be proposed to in Capri! Congrats to our family member... Read more

Some of our DD fans. Thanks for stopping by last night! Diamonds Direct is with Mike Mikurak and Elaine Mikurak.

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Diamonds Direct is with Mike Mikurak and Elaine Mikurak. Read more

Packing for the weekend? Decisions, decisions! What should we bring? #alexisbittar #vacationtime

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Packing for the weekend? Decisions, decisions! What should we bring? #alexisb... Read more

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Take the next step together. 💍 #SimonG Featured Styles: MR1536, LG108 Read more

Location & Hours

117 Second Avenue North
St. Petersburg, FL 33701
📱 (727) 867-4006

Store Hours:

Mon - Thurs: 10:00am - 7:00pm
Fri - Sat: 10:00am - 8:00pm
Sun : 12:00pm - 6:00pm

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BUILD YOUR PERFECT ENGAGEMENT

WEDDING AND ANNIVERSARY

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GARY AND DAVID WEDDING COLLECTION

JEWELRY UNDER $200

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