BROWSE ALL WEDDING BANDS

BROWSE WEDDING BANDS

SHOP RINGS
SHOP DD BRIDAL

BROWSE ALL ENGAGEMENT RINGS

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BUILD YOUR PERFECT ENGAGEMENT

Build your engagement ring using our beautiful settings and extensive diamond inventory.

CHOOSE A SETTING FIND A DIAMOND

GARY AND DAVID WEDDING COLLECTION

Search for Diamonds

This feature does not include Sunshine Cut diamonds as they are exclusively sold in store.

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A beautiful store with some spectacular jewelry. David took excellent care of us yesterday, as he always does. The Diamonds Direct team is always so nice. They’re experts at repair and Artisans of...

— Denny O’Hern

Stopped by to see if they could repair my wife's engagement ring. Sharon took the time to explain what she saw about the ring , and then took it to the jeweler to have him examine the ring. Sharon ...

— Richard Bonham

Nicole and the rest of the staff were very amazing! They asked us lots of questions and were able to show us a wide range of products to help focus in on what we were really looking for. We were also...

— Erik Franks

I took a diamond ring in to be resized. I was very pleased with the help given to me by Nicole. In addition to the resizing, she noticed that some normal wear and tear needed to be fixed. She got a se...

— Pat Wojtowicz

I bought an engagement ring and wedding bands from here and the experience couldn’t have gone better! I never felt pressured or like I was getting hustled which was great as I only had basic level r...

— Ohmar Wynn

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Latest from Social Media

In a race to find the perfect gift? 🏃🏻‍♂️ Relax, deep breath....slow and steady wins the race. We’ve got you covered! 🌟 Visit us today and we will help you find it. We will get you to that finish line! 🏅
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That sneaky Santa is still hiding and you still have a chance to win just by clicking below! 🎅🏼 Comment and let us know if you found him. https://www.diamondsdirect.us/pages/find-santa

New Video Posted

In a race to find the perfect gift? 🏃🏻‍♂️ Relax, deep breath....s... Read more

The holiday countdown is on! Shop
must-have gifts by PANDORA and enjoy 25% off your
$150 purchase. Ends 12/17

New Photo Posted

The holiday countdown is on! Shop must-have gifts by PANDORA and enjoy 25% of... Read more

Hey you!! Yeah you!! 😳 Have you played our Finding Santa Game yet? 🎅🏼 What are you waiting for? Take the chance you just might win. 🤩 You’ll never win if you don’t try.
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Click the link below and make sure to comment and let us know you found him!
👍🏼 https://www.diamondsdirect.us/pages/find-santa

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Hey you!! Yeah you!! 😳 Have you played our Finding Santa Game yet? 🎅�... Read more

The perfect gift can put a smile on her face and can take her breath away. 😁 We have something that can help you with that. She deserves only the BEST this holiday season! 🎄 Stop in today!
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Did you see him? Click below to play and help us find Santa.
🎅🏼 Hey! What piece of jewelry is your favorite? https://www.diamondsdirect.us/pages/find-santa

New Video Posted

The perfect gift can put a smile on her face and can take her breath away. �... Read more

We love making Santa’s job easier, let us make yours a breeze as well! 🌬 We have the perfect gift for everyone on your list...even the naughty ones. 🤗
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The search is still on.
🎅🏼 Click below to find Santa and comment when you do! https://www.diamondsdirect.us/pages/find-santa

New Video Posted

We love making Santa’s job easier, let us make yours a breeze as well! 🌬... Read more

Do a little holiday dance, do a little jive; 🕺🏼 we have all the winners from our week five. 🎉 Congratulations to the winners and remember; you too could WIN! There is still time. 🎅🏼 Keep playing to win! Winners stop in our store to claim your prize!

Betty Maurutto
Danielle Baker
Jemila Brown
Jillian Estrella
Megan Gulick Diamonds Direct is feeling excited.

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Diamonds Direct is feeling excited. Read more

Rudolph’s nose is red, but we do not want you to be blue. 😢
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So click the link below for the chance to win something free for you!
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Once you have found Santa comment and let us know! Who is your favorite Reindeer?? 🦌 https://www.diamondsdirect.us/pages/find-santa

New Photo Posted

Rudolph’s nose is red, but we do not want you to be blue. 😢 ◇ ◇ So c... Read more

A new week is here once again! 📆 This gives you yet another chance to find that pesky Santa! 🎅🏼 Keep playing weekly for an opportunity to win! Now where is he...?

New Photo Posted

A new week is here once again! 📆 This gives you yet another chance to find... Read more

⚠️ CAUTION!! WARNING!!!! ⚠️ Receiving jewelry will bring out the wild side in anyone! 🤪 We can help you choose the perfect gift so you can stand by and watch the excitement unfold!!
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Still time to find Santa just click below, then let us know you did by leaving a comment.
🎅🏼 https://www.diamondsdirect.us/pages/find-santa

New Video Posted

⚠️ CAUTION!! WARNING!!!! ⚠️ Receiving jewelry will bring out the wild... Read more

Making cookies, 🍪 decorating trees, 🎄 wrapping presents 🎁 are such wonderful things this time of year. You know what is even better…winning something!
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Click below to help us find Santa! 🎅🏼
Comment below once you have and let us know your favorite holiday tradition. https://www.diamondsdirect.us/pages/find-santa

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Making cookies, 🍪 decorating trees, 🎄 wrapping presents 🎁 are such w... Read more

Each bracelet in the collection is carefully crafted and refined to house Philip Stein's Natural Frequency Technology® which may help wearers to improve focus and cope with stress. The combination of exquisite design and modern technology captures an essence of luxury wellbeing that can brighten up your life in more ways than one.

New Photo Posted

Each bracelet in the collection is carefully crafted and refined to house Phi... Read more

You will never be in the “dog house” when you get her diamonds! 💎 We can help you bring a smile to her face. 😁 Stop in and see us today for the perfect gift! 🎁
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Click below and comment to let us know you found Santa! 🎅🏼 Contest is still going.... which jewelry piece is your favorite? https://www.diamondsdirect.us/pages/find-santa

New Video Posted

You will never be in the “dog house” when you get her diamonds! 💎 We c... Read more

What do we have here? Oh my goodness it’s our winners!! 🤭Congratulations to our week four winners. 🎉 Keep playing for your chance to win maybe next time it will be your name we see! Winners stop in our store to claim your prize! 🏆
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Deedee Stokes
Jenny Schroeder
Karen Micklitsch
Ashley Krips
Nicolette Cornell

New Photo Posted

What do we have here? Oh my goodness it’s our winners!! 🤭Congratulations... Read more

Santa is so busy this time of year! So busy that we cannot find him anywhere! 🤷🏻‍♀️
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You can help by clicking on our link and locating our missing friend. 🎅🏼 You will have the chance to win something pretty awesome! 🌟 Once you help us comment and let us know where you found him. https://www.diamondsdirect.us/pages/find-santa

New Photo Posted

Santa is so busy this time of year! So busy that we cannot find him anywhere... Read more

New Photo Posted

As we start Hanukkah and near Christmas, we are extending our store hours! Read more

The magic of Christmas is all around. 💫 Jewelry is a great way into anyone’s heart. 💝
Let us help you make magic this holiday season!!
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Click below to see if you can find Santa! 🎅🏼
Let us know by commenting below when you do!! https://www.diamondsdirect.us/pages/find-santa

New Video Posted

The magic of Christmas is all around. 💫 Jewelry is a great way into anyone... Read more

Did you find Santa last week? 🎅🏼 If not, you can try again this week!
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Click below to begin playing! Comment to let us know that you've found him! 💫
https://www.diamondsdirect.us/pages/find-santa

New Photo Posted

Did you find Santa last week? 🎅🏼 If not, you can try again this week! ... Read more

Feel festive this season with jewelry that sparkles and shines. Visit us to shop must-have styles today by PANDORA & Rockettes!

New Photo Posted

Feel festive this season with jewelry that sparkles and shines. Visit us to s... Read more

Celebrate the season with a gift of jewelry. 💍 We searched the world over to bring you the most dazzling jewelry we could find. 🌎 Truly incredible pieces in a wide variety of budgets. Plus, if you haven’t found Santa yet, be sure to try… you could win a dazzling prize of your own!
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Click below to play! Comment to let us know you found Santa! 🎅🏼 https://www.diamondsdirect.us/pages/find-santa

New Video Posted

Celebrate the season with a gift of jewelry. 💍 We searched the world over ... Read more

You might be asking yourself, “How hard will it be to find Santa in this game?”. 🤔 We promise, it’s not terribly hard. Give it a whirl!
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Click below to give it a whirl! 🎅🏼
Comment to let us know you found him! https://www.diamondsdirect.us/pages/find-santa

New Photo Posted

You might be asking yourself, “How hard will it be to find Santa in this ga... Read more

Getting engaged this holiday? 💍 Allow us to help you find the perfect ring to absolutely melt her heart! 💖 Have you found Santa yet? He could help make your holiday season even more amazing.
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Click below to find Santa! Comment to let us know you found him! https://www.diamondsdirect.us/pages/find-santa

New Video Posted

Getting engaged this holiday? 💍 Allow us to help you find the perfect ring... Read more

It’s never too early to start holiday shopping. Find the perfect gift from PANDORA this season along with Rockettes. Visit us today!

New Photo Posted

It’s never too early to start holiday shopping. Find the perfect gift from ... Read more

I spy with my little eye.....some winners!!
Congratulations to our Week 3 lucky players.
Please visit us in store to collect your prize! If you didn't win there is still time!! Keep playing!
https://www.diamondsdirect.us/pages/find-santa

Gail Falkingham
Andrea Felch
Susan Benson
Christine Berry
Austin Scarborough

New Photo Posted

I spy with my little eye.....some winners!! Congratulations to our Week 3 luc... Read more

Today we donated $500 for GIVING TUESDAY from our ladies night. Our contribution will provide food and diapers for an entire month! Making a difference in the life of not 1 but 2 family members #diamondsdirect #alphahousepinellas

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Today we donated $500 for GIVING TUESDAY from our ladies night. Our contribut... Read more

Rudolph said you really should look for Santa.🎅🏼 It’s fun and the prizes are super fantastic!
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Click below to give it a try!
Comment to let us know you found him! https://www.diamondsdirect.us/pages/find-santa

New Photo Posted

Rudolph said you really should look for Santa.🎅🏼 It’s fun and the pri... Read more

Location & Hours

117 Second Avenue North
St. Petersburg, FL 33701
📱 (727) 867-4006

Store Hours:

Mon - Sat: 10:00am - 9:00pm
Sun: 10:00am - 6:00pm
Christmas Eve: 10:00am - 6:00pm
Christmas Day : Closed

Financing Calculator

Calculating Your Payment

It’s eay to find out what your payments will be with Diamonds Direct’s loan calculator. Then stop in to apply!

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BUILD YOUR PERFECT ENGAGEMENT

WEDDING AND ANNIVERSARY

OUR FASHION BRANDS

GARY AND DAVID WEDDING COLLECTION

JEWELRY UNDER $200

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ST. PETERSBURG COLLECTION

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