Skip to main content
  • (727) 867-4006
  • (727) 867-4006
Diamonds Direct
  • Diamonds
    • Diamond Search
    • Lab Grown Diamonds
    • The Four Cs of Diamonds
    • Sunshine Cut Diamond
  • Bridal
    • Design Your Own
    • Engagement Rings
    • Wedding Bands
    • Men's Wedding Bands
    • Lab Grown Diamond Rings
  • Fine Jewelry
    • Rings
      • Engagement Rings
      • Fashion Rings
      • Anniversary Bands
      • Gemstone Fashion Rings
      • Diamond Fashion Rings
      • Lab-Grown Diamond Rings
    • Earrings
      • Diamond Earrings
      • Lab-Grown Diamond Earrings
      • Diamond Stud Earrings
      • Gemstone Earrings
      • Silver Earrings
      • Hoop Earrings
      • Earring Jackets
    • Necklaces
      • Pendants
      • Men's Necklaces
      • Gemstone Pendants
      • Crosses
      • Chains
      • Lab-Grown Diamond Necklaces
    • Bracelets
      • Diamond Bracelets
      • Silver Bracelets
      • Gold Bracelets
      • Gemstone Bracelets
      • Men's Bracelets
      • Lab-Grown Diamond Bracelets
    • Timepieces
      • Anklets
    • Other Jewelry
      • Pins
      • Cufflinks
  • Designers
    • All Designers
    • Alex and Ani
    • Alexis Bittar
    • Beverley K
    • Charles Garnier Paris
    • Charles Krypell
    • Dani Designs
    • DD Bridal
    • DD Classics
    • DD Swiss
    • Debbie Brooks
    • ELLE
    • Galatea
    • Gary & David Wedding Band Collection
    • Gucci
    • Imperial Pearls
    • John Hardy
    • Jye's
    • Leslie's
    • Lulini
    • MFIT
    • Michael Kors
    • Michele Watch
    • Noam Carver
    • Oscar de la Renta
    • Overnight
    • Philip Stein
    • Ritani
    • Scott Kay
    • Simon G
    • Smiling Rocks
    • Stuller
    • Sunbright
    • Sylvie
    • Vahan
    • Visconti
    • William Henry Studio
  • Sale
  • Our Store
    • About Us
    • Financing
    • Make An Appointment
    • Our Services
  1. Home
  2. Product Care For Jewelry

Product Care For Jewelry

While our jewelry was created to last a lifetime, there are some factors that can contribute to the everyday wear and tear of your fine jewelry.

Storing your Jewelry

  • Because of the high value and rarity of certain jewelry, some people like to store their jewelry in a safe when not in use. If you have individual gemstones, a soft pouch is good for keeping them from coming in contact with other hard surfaces. Store silver jewelry and gold-plated jewelry in a cool, dry place, preferably in a soft piece of felt or cloth.

Cleaning Your Jewelry

  • Be careful using ultrasonic cleaners, as only certain gemstones can handle the ultrasonic vibrations. Diamond cleaners usually contain ammonia and water. Using a soft brush you can remove dust or dirt from under the setting. Silver jewelry can be cleaned with a silver polishing cloth, with or without special silver cleaning solution. If you are uncomfortable cleaning your own jewelry, swing by and have us clean and inspect your jewelry free of charge
  • If stones fall out during a basic cleaning, there is a resetting fee. Additional charges to repair and replace the cause (i.e. prongs, broken stone) will also apply. We recommend this service at least twice a year. More thorough cleanings are available for a fee depending on the service needed

Diamond Cleaning

  • Bridal jewelry, such as engagement rings and wedding bands are typically worn daily, and can appear like they’ve lost their sparkle if not cleaned on a regular basis. Lotions put film on diamonds and reduce their shininess. Don’t wear diamond jewelry while doing rough work. Avoid chlorinated pools and hot tubs. Avoid touching diamonds with your fingers, as smudges can affect a diamond’s luster and fire.

Gemstone Cleaning

  • Gemstone jewelry should be cleaned with a soft, damp cloth. With gemstone jewelry, you should generally avoid sudden temperature changes. If you have a very active lifestyle, you may want to refrain from wearing your gemstone rings and bracelets throughout the day. Some gemstones are very brittle, especially emeralds, whereas rubies have a hardness second to that of the diamond (which is 4-5 times harder).
Product Care For Jewelry
Diamonds Direct
Sundial
117 Second Avenue North
St. Petersburg, FL 33701
(727) 867-4006
Store Information
Store Hours
Monday - Thursday:11:00am - 6:00pm
Friday - Saturday:11:00am - 7:00pm
Sunday:Closed
Our Store
  • Contact Us
  • Our History
  • Our Services
  • Privacy Policy
  • Product Care For Jewelry
  • Purchase Policies & Guarantees
Join Our Newsletter

Sign up for special offers and discounts

Follow Us

© 2023 Diamonds Direct. All Rights Reserved. Website designed, maintained, and hosted by Punchmark. Accessibility Statement.