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Find the Perfect Natural Diamond Diamonds Direct St. Petersburg, FL Find the Perfect Natural Diamond Diamonds Direct St. Petersburg, FL

Find the Perfect Natural Diamond

Browse Our Diamonds

Find the perfect diamond for your engagement ring at Diamonds Direct in downtown St. Petersburg, FL. We have a remarkable collection of high-quality diamonds including earth-mined diamonds, lab-grown diamonds, and our exclusive Sunshine Cut diamond. We offer diamonds in a variety of shapes and sizes, including hard-to-find stones. Our expert staff is always available to help you find the perfect diamond at the perfect price. 

Shop Natural Diamonds by Shape

Diamonds Direct St. Petersburg, FLDiamonds Direct St. Petersburg, FL

Natural Diamonds

Find the perfect diamond for your engagement ring at Diamonds Direct in St. Petersburg, FL. We offer earth-mined diamonds in a variety of different shapes and sizes. From 1/4ct to 20cts our expert staff uses their decades of experience to select the diamond that is exactly what you are looking for.  

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Sunshine Cut Diamonds

Patented and trademarked cutting technology, strategically places additional facets on our Sunshine Cut diamond, maximizing the return of light and creating the brightest diamond possible. The Sunshine Cut diamond boasts 97 facets. This is 40 more facets than the standard round brilliant, making it the brightest diamond available. Our exclusive Sunshine Cut diamond is cut in Florida and is only available at Diamonds Direct in St. Petersburg, FL. 

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Diamonds Direct St. Petersburg, FLDiamonds Direct St. Petersburg, FL
Diamonds Direct St. Petersburg, FLDiamonds Direct St. Petersburg, FL

Lab-Grown Diamonds

Lab-grown diamonds are chemically, optically, and physically identical to naturally occurring diamonds. We are proud to offer loose lab-grown diamonds and lab-grown diamond jewelry.

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Find YourPerfect Diamond Browse our extensive selection of naturaland lab-grown diamonds. Diamonds Direct St. Petersburg, FLFind YourPerfect Diamond Browse our extensive selection of naturaland lab-grown diamonds. Diamonds Direct St. Petersburg, FL

How To Choose The Right Diamond

Whether you've already started researching diamonds or don't know where to start, the selection of loose diamonds at Diamonds Direct won't disappoint. Our Four C's of Diamonds guide can help you decide on the factors you value the most when shopping for a diamond.

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Need Help Finding the Right Diamond?

Our team of jewelry experts would be happy to walk you through all the options available.

Make An Appointment
Diamonds Direct
Sundial
117 Second Avenue North
St. Petersburg, FL 33701
(727) 867-4006
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Store Hours
Mon - Thurs:11:00am - 6:00pm
Fri - Sat:11:00am - 7:00pm
Sunday:Closed
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