Find the perfect diamond for your engagement ring at Diamonds Direct in downtown St. Petersburg, FL. We have a remarkable collection of high-quality diamonds including earth-mined diamonds, lab-grown diamonds, and our exclusive Sunshine Cut diamond. We offer diamonds in a variety of shapes and sizes, including hard-to-find stones. Our expert staff is always available to help you find the perfect diamond at the perfect price.
Shop Natural Diamonds by Shape
Find the perfect diamond for your engagement ring at Diamonds Direct in St. Petersburg, FL. We offer earth-mined diamonds in a variety of different shapes and sizes. From 1/4ct to 20cts our expert staff uses their decades of experience to select the diamond that is exactly what you are looking for.
Search Loose Diamonds
Sunshine Cut Diamonds
Patented and trademarked cutting technology, strategically places additional facets on our Sunshine Cut diamond, maximizing the return of light and creating the brightest diamond possible. The Sunshine Cut diamond boasts 97 facets. This is 40 more facets than the standard round brilliant, making it the brightest diamond available. Our exclusive Sunshine Cut diamond is cut in Florida and is only available at Diamonds Direct in St. Petersburg, FL.
Lab-grown diamonds are chemically, optically, and physically identical to naturally occurring diamonds. We are proud to offer loose lab-grown diamonds and lab-grown diamond jewelry.
Shop Lab Grown Diamond Rings
How To Choose The Right Diamond
Whether you've already started researching diamonds or don't know where to start, the selection of loose diamonds at Diamonds Direct won't disappoint. Our Four C's of Diamonds guide can help you decide on the factors you value the most when shopping for a diamond.
Need Help Finding the Right Diamond?
Our team of jewelry experts would be happy to walk you through all the options available.