Skip to primary navigationSkip to main contentSkip to footer
  • (727) 867-4006
  • (727) 867-4006
  • Toggle Toolbar Search Menu
  • Toggle My Account Menu
  • Toggle My Wish List
  • Toggle My Shopping Cart
  • Toggle Search Menu
  • Toggle Shopping Cart Menu
Diamonds Direct logo
  • Diamonds
    • Diamond Search
    • Lab-Grown Diamonds
    • The Four Cs of Diamonds
    • Sunshine Cut Diamond
  • Bridal
    • Engagement Rings
    • Wedding Bands
    • Men's Wedding Bands
    • Lab-Grown Diamond Rings
  • Fine Jewelry
    • Men's Wedding Bands
    • Wedding Bands
    • Rings
      • Engagement Rings
      • Fashion Rings
      • Anniversary Bands
      • Gemstone Fashion Rings
      • Diamond Fashion Rings
      • Lab Grown Diamond Rings
    • Earrings
      • Diamond Earrings
      • Diamond Stud Earrings
      • Gemstone Earrings
      • Silver Earrings
      • Hoop Earrings
      • Lab Grown Diamond Earrings
    • Necklaces
      • Pendants
      • Men's Necklaces
      • Gemstone Pendants
      • Crosses
      • Chains
      • Lab Grown Diamond Necklaces
    • Bracelets
      • Diamond Bracelets
      • Silver Bracelets
      • Gemstone Bracelets
      • Men's Bracelets
      • Lab Grown Diamond Bracelets
    • Timepieces
    • Other Jewelry
      • Pins
      • Cufflinks
  • Designers
    • Alex and Ani
    • Charles Krypell
    • Dani Designs
    • DD Bridal
    • DD Classics
    • DD Pink
    • DD Swiss
    • Elle Jewelry
    • Evocateur
    • Gary & David Wedding Band Collection
    • Imperial Pearls
    • John Hardy
    • JYE Jewelry
    • Lulini
    • Michael Kors
    • Michele Watch
    • Noam Carver
    • PiyaRo
    • Scott Kay
    • Simon G
    • Smiling Rocks
    • Sunbright
    • William Henry Studio
  • Sale
  • Our Store
    • Financing
    • Our Services
    • Make An Appointment
    • Jewelry Insurance
    • Diamonds Direct Digital Magazine
Find the Perfect Natural Diamond  Diamonds Direct St. Petersburg, FL Find the Perfect Natural Diamond  Diamonds Direct St. Petersburg, FL

Find the Perfect Natural Diamond

Browse Our Diamonds

Find the perfect diamond for your engagement ring at Diamonds Direct in downtown St. Petersburg, FL. We have a remarkable collection of high-quality diamonds including earth-mined diamonds, lab-grown diamonds, and our exclusive Sunshine Cut diamond. We offer diamonds in a variety of shapes and sizes, including hard-to-find stones. Our expert staff is always available to help you find the perfect diamond at the perfect price. 

Shop Natural Diamonds by Shape

Diamond Shape Round Diamond Shape Princess Diamond Shape Emerald Diamond Shape Radiant
Diamond Shape Oval Diamond Shape Heart Diamond Shape Pear Diamond Shape Cushion
Diamonds Direct St. Petersburg, FL

Natural Diamonds

Find the perfect diamond for your engagement ring at Diamonds Direct in St. Petersburg, FL. We offer earth-mined diamonds in a variety of different shapes and sizes. From 1/4ct to 20cts our expert staff uses their decades of experience to select the diamond that is exactly what you are looking for.  

Search Loose Diamonds

Sunshine Cut Diamonds

Patented and trademarked cutting technology, strategically places additional facets on our Sunshine Cut diamond, maximizing the return of light and creating the brightest diamond possible. The Sunshine Cut diamond boasts 97 facets. This is 40 more facets than the standard round brilliant, making it the brightest diamond available. Our exclusive Sunshine Cut diamond is cut in Florida and is only available at Diamonds Direct in St. Petersburg, FL. 

Learn More
Diamonds Direct St. Petersburg, FL
Diamonds Direct St. Petersburg, FL

Lab-Grown Diamonds

Lab-grown diamonds are chemically, optically, and physically identical to naturally occurring diamonds. We are proud to offer loose lab-grown diamonds and lab-grown diamond jewelry.

Shop Lab Grown Diamond Rings
Find YourPerfect Diamond Browse our extensive selection of naturaland lab-grown diamonds. Diamonds Direct St. Petersburg, FL

How To Choose The Right Diamond

Whether you've already started researching diamonds or don't know where to start, the selection of loose diamonds at Diamonds Direct won't disappoint. Our Four C's of Diamonds guide can help you decide on the factors you value the most when shopping for a diamond.

Learn More

Need Help Finding the Right Diamond?

Our team of jewelry experts would be happy to walk you through all the options available.

Make An Appointment
Diamonds Direct
Sundial
117 Second Avenue North
St. Petersburg, FL 33701
(727) 867-4006
Store Information
Store Hours
Mon - Thurs:11:00am - 6:00pm
Fri - Sat:11:00am - 7:00pm
Sunday:Closed
Our Store
  • Contact Us
  • About Us
  • Meet Our Team
  • Our Mission
  • Our Services
  • Privacy Policy
  • Product Care For Jewelry
  • Purchase Policies & Guarantees
  • Donation Requests
Join Our Newsletter

Sign up for special offers and discounts

Follow Us

© 2025 Diamonds Direct. All Rights Reserved. Website designed, maintained, and hosted by Punchmark. Accessibility Statement.

Learn how we use cookies in our Privacy Policy or manage cookie preferences.