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  1. Home
  2. Store Services

Store Services

Your decision to trust us with your precious jewelry is not something we take lightly. We treat your jewelry as if it were our own because earning your trust is our priority. While we accept appointments, we always welcome walk-in services. We offer same-day service on Tuesdays through Saturdays (on qualifying repairs), so you can have your repair done while you're at work, grabbing lunch downtown, or shopping in the store. If you're nervous or curious about how your repair will be completed, we have a lounge where you can watch your repair being completed in real time on the TV screen. An accurate quote cannot be given without seeing the item in person, so we recommend coming into the store for the best pricing. The service you receive after making your purchase is equally as important as the purchase itself. With our reliable quality and trustworthy expertise, Diamonds Direct provides a commitment to service like no other. We stand behind your purchase not only because we believe in the quality of our jewelry, but also because we value the longevity of a personal relationship with you. There are moments in life that transcend the everyday and Diamonds Direct is here to make those moments sparkle, from engraving your new wedding bands to resetting your heirloom diamond. Our personal relationships with our customers have grown over the last 39 years and we value the trust you have placed in us. We're always available to give you our honest advice on any jewelry need, no matter how big or small. Call or text us with questions at 727.867.4006.

Diamonds Direct is proud to offer the following jewelry services:



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Every detail matters when it comes to your jewelry. That's why Diamonds Direct offers comprehensive services to care for every sparkle, from custom creations to restorations. Visit one of our showrooms to meet our experts, and let us ensure your jewelry remains as stunning as the day you fell in love with it. 39 years of caring for precious jewelry like it's our own. From quick repairs to custom creations, experience service that goes beyond your expectations. Knowledge is the foundation of confident jewelry purchasing, and at Diamonds Direct, we're committed to empowering you with the expertise you need to make informed decisions. Our comprehensive education resources cover everything from diamond grading and gemstone characteristics to jewelry care and investment value, ensuring you understand exactly what makes each piece special. Whether you're a first-time buyer or an experienced collector, our educational content helps you navigate choices with confidence and discover the details that matter most. Use this knowledge to explore our extensive collection of certified diamonds, designer jewelry, and custom pieces with the assurance that comes from understanding quality and value. Let our educational resources guide you toward making the perfect selection that aligns with your preferences, budget, and expectations. Ready to put your newfound knowledge to work? Contact our expert team at (727) 867-4006 to schedule a consultation and see how education translates into the perfect jewelry choice.
Diamonds Direct
Sundial
117 Second Avenue North
St. Petersburg, FL 33701
(727) 867-4006
Store Information
Store Hours
Mon - Thurs:11:00am - 6:00pm
Fri - Sat:11:00am - 7:00pm
Sunday:Closed
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