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  1. Home
  2. Education
  3. Gold Buying Guide

Gold Buying Guide

The price of gold is changing every minute, which constantly affects the retail cost of fine jewelry. Bring your unworn jewelry into Diamonds Direct, and we can give you a detailed quote based on today’s gold market.

What You Need to Know:
Whether you’re interested in buying beautiful gold jewelry or selling unwanted gold items, understanding the price of gold and how the process works can help you get the best value. Here’s everything you need to know about gold buying and selling at Diamonds Direct.

How Gold Buying Works:

  1. Bring your gold items (jewelry, coins, etc.) and a valid ID to our store.
  2. We’ll test and weigh your gold in front of you using certified equipment.
  3. Our team will calculate your payout based on purity, weight, and the live gold price.
  4. You’ll receive a no-obligation offer!
  5. Payment is made immediately–or ask our team for available payment options.

Note: Gold prices and final offers may vary. Offers depend on purity, weight, item condition, and the current market price.

The Current Price of Gold

Please refresh the page to update the live price of gold in real time.

Live Gold Price - Courtesy of kitco.com

Source: kitco.com

Frequently Asked Questions

Do I need an appointment?
Walk-ins are welcome, but appointments are available if you prefer. Contact us to schedule or make an appointment on our website.
Can I get a quote over the phone?
Sometimes we can provide a rough estimate, but final offers require in-person testing and evaluation.
What kind of ID do I need?
A valid government-issued photo ID is required for all gold transactions.
How do I get paid?
Payment is made immediately. Ask our team for available payment options.
Why Does Gold Price Change?
Gold prices fluctuate based on international markets and economic factors. We use up-to-the-minute rates so you always get a fair, accurate offer.

Security & Transparency:
All evaluations are done in your presence using certified scales and testing equipment. Your privacy and security are always our top priority.
Diamonds Direct
117 Second Avenue North
St. Petersburg, FL 33701
(727) 867-4006
Store Information
Store Hours
Mon-Thu:Monday - Thursday:
11:00am - 6:00pm
Fri-Sat:Friday - Saturday:
11:00am - 7:00pm
Sunday:
Closed
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