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  1. Home
  2. Education
  3. Jewelry Care

Caring for Fine Jewelry

While our jewelry was created to last a lifetime, there are some factors that can contribute to the everyday wear and tear of your fine jewelry.

Storing your Jewelry

Because of the high value and rarity of certain jewelry, some people like to store their jewelry in a safe when not in use. If you have individual gemstones, a soft pouch is good for keeping them from coming in contact with other hard surfaces. Store silver jewelry in a cool, dry place, preferably in a soft piece of felt or cloth. Ask one of our sales representatives about getting a jewelry box for all your valued treasures. If you would like to have your jewelry professionally cleaned, bring it in to Diamonds Direct and we will have your jewelry looking shiny and new!

Cleaning Your Jewelry

Be careful using ultrasonic cleaners, as only certain gemstones can handle the ultrasonic vibrations. Diamond cleaners usually contain ammonia and water. Using a soft brush you can remove dust or dirt from under the setting. Silver jewelry can be cleaned with a silver polishing cloth, with or without special silver cleaning solution.

Diamond & Colored Stones

  • Learn about the 4Cs of Diamonds
  • Learn how to Care for Diamond Jewelry
  • Learn how to Care for Gemstone Jewelry

Explore All Jewelry

Diamonds Direct
Sundial
117 Second Avenue North
St. Petersburg, FL 33701
(727) 867-4006
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Mon - Thurs:11:00am - 6:00pm
Fri - Sat:11:00am - 7:00pm
Sunday:Closed
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