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Engagement Rings

A Distinctive Source for Unique Engagement Rings in Florida

When embarking on a quest for engagement rings in Florida, you’ll find options as diverse as the preferences of those in search of that perfect piece. The excitement of this journey culminates in finding the one ring fitting your unique personality just as well as the person with whom you’ll be spending your life. At Diamonds Direct of St. Petersburg, our passion is creating the same level of distinction through our store itself as in the stones and settings we offer our customers.

We bear little resemblance to the average jewelry store, a quality evident even in our novel storefront. Before entering our gemstone sanctuary, you’ll be drawn in by our saltwater fish tanks. Stunning watches and exquisite necklaces from our inventory are submerged therein with majestic eels and damsels swimming around them.

Once inside, notice the lighting from our uncommon chandelier set designed in the shape of an atom of the very stone customers will be choosing as the focal point of their Diamond engagement rings in FL. From there, you’ll make your way into our spacious Diamond Lounge with its buttoned Harlequin wall complemented by matching seating. Snacks and Stella Artois representative of our Belgian diamonds are offset by a pirate map mural aptly named Diamond Quest. This backdrop honors the adventure lying before you while mapping out the journey of our selection of diamonds from South Africa through Antwerp, finally arriving here in St. Petersburg.

Meeting with Gary or David, who painstakingly hand-select all of the diamonds and engagement rings in our showroom, will help determine exactly what your vision of the perfect piece entails. This consultation may even reach its conclusion in our VIP Red Box Room, an exclusive showroom modeled after our Red Box Collection. Decor in this room is a direct reflection of the ring box itself. You’ll have to see it to believe it.

Ultimately, the cut, color, clarity, and carat weight of the center stone in each of our custom engagement rings in Florida depends entirely on your own tastes as well as your own price range. Once you determine which one of the “4 Cs” is most important to you, the other Cs will fall into place. If you prefer modern, stark lines, a princess or emerald cut may suit you best; however, certain inclusions tend to be more visible in an emerald cut, so you’ll need to select a diamond of higher clarity. More faceted cuts, like our round Sunshine Cut, offer considerable brilliance from stones of lesser clarity. If there are large diamonds in the ring setting, consider getting a center stone with a high color grade, to avoid a contrast in color when the diamond is set. When thinking about the carat weight (size), consider her wardrobe and personality–smaller carat weight if she’s understated, higher if she’s a bit more flashy. All aspects of the stone depend upon and work with each other to make a unique diamond.

You’ll also need to determine which precious metal will be used for the ring. Gold, whether in its yellow, white, or rose form, is a classic choice while platinum is another popular option. Palladium is gaining in popularity because, like platinum, it is non-corrosive and hypoallergenic.

Regardless of the 4 Cs and metal choice, a custom engagement ring will be molded with precision using CAD technology in our design center. Then, the design will be printed in a wax resin via 3D printer. While this process is carried out, you’re free to roam the city or venture upstairs for lunch followed by a movie at the neighboring theater. By the time those hours pass, you’ll be able to hold a resin replica of your engagement ring before we begin the casting process. Not all engagement rings need to be made with our CAD program–with nearly 15 bridal brands to choose from, you’re likely to find a designer ring that speaks to you.

We take care in choosing only the finest quality merchandise, including engagement rings, and offer nothing less than the best value to our customers. Every piece in each of our collections is selected with you, our valued and discerning customer, in mind. From world-renowned brands to our own in-house varieties and custom pieces, we are your unrivaled source for unique engagement rings in Florida.