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Half Off Half the Store Sale - One Day Only - July 17, 2025

SUNRISE SALE 2025

The annual Downtown St. Pete Sunrise Sale is coming soon! Mark your calendars for July 17th because you won't want to miss this incredible event! Starting at 6:43am and running until 6pm, we're offering an unbelievable HALF OFF on HALF THE STORE! This is your chance to save big on stunning jewelry pieces, including engagement ring settings, necklaces, earrings, and more.

Thursday, July 17th | 6:43AM - 6PM | HALF OFF on HALF THE STORE

IN-STORE ONLY!

This one-day-only event is part of the Sunrise Sale tradition, where you can shop in your pajamas at sunrise and enjoy amazing discounts at participating stores throughout downtown St. Pete. Enjoy mimosas, coffee, and breakfast snacks while you shop. This is our BIGGEST SALE of the year! We look forward to helping you find the perfect pieces at unbeatable prices.

We hope to see you on July 17th for our HALF OFF on HALF THE STORE SALE!

See All 2025 Sunrise Sale Participants Below
 
2025 Sunrise Sale Map
Click for More Sunrise Sale Information
Diamonds Direct
Sundial
117 Second Avenue North
St. Petersburg, FL 33701
(727) 867-4006
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Store Hours
Mon - Thurs:11:00am - 6:00pm
Fri - Sat:11:00am - 7:00pm
Sunday:Closed
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