Danielle Sanchez Sundial

Danielle's father started Diamonds Direct in 1984 and she grew up helping the family business. Her earliest childhood memories include cleaning jewelry cases, gift wrapping, and stamping newsletters to clients (before we used email). After studying Editing, Writing, and Media and Retail Management and Product Development at The Florida State University, she worked at Vanity Fair Magazine in NYC until her father called in 2013 and asked her to design his new store at Sundial. She gladly accepted the opportunity to work with her family again. As Chief Brand Officer for Diamonds Direct, Danielle oversees all marketing and branding for the store. From the messaging in our TV commercials to the design of our ring boxes, Danielle ensures every aspect of the customer experience lives up to the Diamonds Direct name. She continued her branding education at Parsons School of Design in NYC in 2016 and shortly after curated an exclusive jewelry line for the store called Dani Designs. This fashion-forward collection features a wide range of trending rings, earrings, bracelets, and necklaces each priced under $100. Ask to see this exclusive line next time you are in the store!